“…Regarding the "best" business model, one simulation predicts that a stationbased model with fixed drop-off and pickup locations, competitive pricing, and an e-car fleet would be most successful (Perboli et al, 2018). Other studies, however, emphasize that free-floating models, which operate with varying drop-off and pickup locations, are bigger, growing faster, and more convenient (Firnkorn & Müller, 2015;Heilig, Mallig, Schröder, Kagerbauer, & Vortisch, 2018;Schaefers, 2013), as well as more likely to be adopted in large cities with high demand density (Münzel et al, 2017). These divergent findings suggest the need for a closer consideration of underlying consumers' perceptions of the alternatives, consumer behaviors, and contextual factors.…”