An overview of a systematic investigation of a tetrafunctional peroxide initiator's behaviour is presented. The study focuses on three main areas of research: kinetic experiments, polymer characterization and modelling efforts. The kinetic investigation compared the behaviour of the tetrafunctional initiator (JWEB50) to that of a monofunctional counterpart (TBEC) for a variety of monomers. Although higher rates of polymerization were generated with JWEB50 for all monomers investigated, switching from a mono‐ to a tetrafunctional initiator actually decreased the polymer molecular weight for methyl methacrylate. While chromatographic characterization methods were able to detect branching in polystyrene samples produced with JWEB50, this was not the case for poly(methyl methacrylate). However, evidence of branching was clearly observed for both polystyrene and PMMA when rheological methods were employed. In order to explain the experimental results, a mathematical model was developed. Through its use, the concentration and chain length of various polymer structures (i.e., linear, star or coupled stars) was found to depend upon monomer type and reaction conditions.