French-English Canadian Subcultural Consumption Differences

Schaninger, Charles M.; Bourgeois, Jacques C.; Buss, W. Christian

doi:10.2307/1251567

Cited by 57 publications

(37 citation statements)

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“…With the implicit assumption that geopolitical boundaries inadequately represent subcultural groups, the populations targeted for the current study consisted of adult English and French Canadians residing in the same city, the Montreal metropolitan area. Sampling English Canadians and their French counterparts in the same geographic region is more appropriate for research of this type than using different geographical areas, because the respondents are equally exposed to foreign-made products (Schaninger et al, 1985). In order to ensure a representative sample of both ethnic groups, given the multicultural character of the population of Montreal, the data collection was confined to a select number of census tracts in and around the city which, according to the Census of Canada, contain large percentages of residents whose mother tongue is either English or French.…”

Section: Methodsmentioning

confidence: 99%

“…Prior research in marketing provides strong evidence of the existence of two distinct subcultures, English and French, within Canada (eg, Kim et al, 1989;Kindra et al, 1994;Heslop et al, 1998;Plummer, 1977;Schaninger et al, 1985). It is widely recognised that English and French Canadians possess different cultural traits, customs, language and traditions, subsequently yielding differences in their consumerrelated behaviour (Laroche et al, 2000).…”

Section: The Case Of Canadian Consumersmentioning

confidence: 99%

“…On the one hand, Anglophones living in Frenchspeaking regions are greatly influenced by the Francophone heritage. Due to the forces of acculturation, brought on by the increasing use of French in schools and in the workplace, the behaviour of this group will tend to be modified by the values and norms of the majority of the population (Schaninger et al, 1985). On the other hand, Laroche et al (1996) found that the majority of Frenchspeaking Canadians adopt a dual process of ethnic identity maintenance because they are constantly in contact with their English counterparts.…”

Section: Countries Without An Expected Linkmentioning

confidence: 99%

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Effects of subcultural differences on country and product evaluations

Frsc

Papadopoulos

Heslop³

et al. 2003

J of Consumer Behaviour

105

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His research interests are in the areas of services marketing, relationship banking, research methodology and cross-cultural research. He also serves as a marketing consultant in professional selling, service quality and bank marketing. AbstractMost cross-cultural studies on country of origin or product-country image (PCI) effects have implicitly assumed that national markets are composed of homogeneous consumers. Although many investigations in this field are described as cross-cultural, most are in fact cross-national. The overarching hypothesis of the present research is that PCI effects may vary across subcultures within a country. The results indicate that subcultural differences exist in the evaluation of culturally affiliated countries and their products. Cognitive responses converged to show that consumers' perceived linkages significantly influence the weight given to the country of origin in product evaluations. Several implications for managers and academic researchers are discussed.

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Section: Methodsmentioning

confidence: 99%

Section: The Case Of Canadian Consumersmentioning

confidence: 99%

Section: Countries Without An Expected Linkmentioning

confidence: 99%

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Effects of subcultural differences on country and product evaluations

Frsc

Papadopoulos

Heslop³

et al. 2003

J of Consumer Behaviour

105

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“…Schaninger, Bourgeois, and Buss (1985) found that Francophone families consumed soft drinks and sweet instant beverages and less dietary beverage and alcohol (domestic wine and beers) than English-speaking families. In addition, Francophones use more staples associated with original cooking (Schaninger et al, 1985). Francophone women tend to have a more negative attitude toward convenience foods.…”

Section: Introductionmentioning

confidence: 99%

Major References for Learning About Healthy Eating: Differences Between Canadian Anglophone and Francophone Men and Women

et al. 2017

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This study examined associations between main references Anglophone and Francophone men and women refer to when learning healthy eating, and their knowledge of best food habits (KBFH), body mass index (BMI) status, sex, age, education, and household income. Data were obtained from a 2012 Statistics Canada survey (Canadian Community Health Survey: Rapid Response, Canada's Food Guide). A greater number of women reported high KBFH than men. Regardless of the language group, "general search on the Internet," "TV programs," and "family and friends" were referred to the most for learning about healthy eating. However, those who refer more often to "health organizations" or "weight loss programs" had significantly higher KBFH and lower BMI rates.Keywords knowledge of best food habits, health professionals, weight loss programs, food corporations, family and friends, and media

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“…when different countries speak the same language or when within one country different languages are spoken (Heslop et al, 1998). Some studies focus on subnational diversity among consumers, as does Lenartowicz and Roth (2001) and Hofstede et al (2010), using the example of Brazil, or Heslop et al (1998), Schaninger et al (1985 and Laroche et al (2002), using Canada as a case. Such research focuses merely on consumer behaviour, in general, instead of targeting a specific area.…”

Section: Introductionmentioning

confidence: 99%

Different native languages as proxy for cultural differences in travel behaviour: insights from multilingual Switzerland

Laesser

Beritelli²,

Heer³

2014

International Journal of Culture, Tourism and Hospitality Research

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study aims to study different native languages as proxy for cultural differences in travel behaviour in multilingual Switzerland. Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap by investigating differences in travel behaviour between language groups within one country: Switzerland. By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including travel motivation, choice of destination, choice of type of accommodation, duration of trip and travel expenses. Design/methodology/approach -The study is based on data from one of the most comprehensive outbound travel behaviour survey: Travel Market Switzerland. Findings -By holding potential confounding effects constant, our results reveal differences in travel behaviour associated with language, including choice of destination, choice of type of accommodation, duration of trip and travel expenses. Originality/value -Differences in travel behaviour between tourists from different nations (implying different cultural backgrounds) have been investigated in several studies. However, most studies do not reveal the potential confounding effects associated with cross-nation studies, such as differences in the economic, legal/regulatory or subcultural contexts of their residents. This exploratory study tries to overcome this gap.

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French-English Canadian Subcultural Consumption Differences

Cited by 57 publications

References 0 publications

Effects of subcultural differences on country and product evaluations

Effects of subcultural differences on country and product evaluations

Major References for Learning About Healthy Eating: Differences Between Canadian Anglophone and Francophone Men and Women

Different native languages as proxy for cultural differences in travel behaviour: insights from multilingual Switzerland

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