This paper deals with the teaching of English pronunciation in the primary classroom. It starts from two major premises. First, the Lingua Franca status of English (ELF), which has prompted a shift in pronunciation teaching from the attainment of a native accent to the achievement of mutual intelligibility. Second, the features of today's primary classroom, which is de facto an ELF context, the school population being characterised by a growing number of multilingual pupils and of non-native teachers of English. Three English coursebooks for the primary school are analysed to investigate: 1) if and which pronunciation-focussed activities are suggested; 2) if and what support is provided to the primary teacher to make the most of the activities; 3) whether any of such activities/support show a trend towards an early inclusion of ELF-aware pronunciation pedagogy.