Frequent-Stayer Programs: The Demographic, Behavioral, and Attitudinal Characteristics of Hotel Steady Sleepers

Abstract

This study, based on the results of a survey of hotel guests, describes the extent and operational nature of frequent-stayer programs and examines the statistical profile of hotel guests. Differential demographic, behavioral, and attitudinal characteristics of steady sleepers are provided, and some marketing implications for the hotel industry are identified.

Dimensions of hotel choice criteria: congruence between business and leisure travelers

“…The list of attributes that people use in selecting a hotel was culled from the literature (Ananth et al, 1992;Atkinson, 1988;Barsky and Labagh, 1992;Callan and Bowman, 2000;Cadotte and Turgeon, 1988;Knutson, 1988;LeBlanc and Nguyen, 1996;Lewis, 1984;McCleary et al, 1993;Rivers et al, 1991;Wilensky and Buttle, 1988) and guest satisfaction surveys distributed by various hotel chains. By considering the primary purpose of their stay in a hotel (i.e., business versus pleasure), respondents were asked to indicate the level of importance they attached to attributes thus obtained on seven-point scales (7=very important, 6=important, 5=slightly important, 4=not sure, 3=slightly unimportant, 2=unimportant and 1=not important at all).…”

An exploratory analysis of hotel selection factors: A comprehensive survey of Tehran hotels

“…Wilensky and Buttle (1988) mentioned that personal services, physical attractiveness, opportunities for relaxation, standard of services, appealing prestige and value for money were significantly evaluated by travelers. Rivers et al (1991) examined the hotel selection decisions of members and non-members of frequent guest programs. Their results illustrated that convenience of location and overall service received the highest ratings.…”

Self-Positioning of International Tourist Hotels in Taiwan

“…He showed that the 'employee attitude' and 'location' are the first two factors customers emphasize, followed by 'rooms', 'price', 'hotel facilities', 'hotel service', 'parking facilities', and 'food and beverage'. Other studies in the literature suggest that factors including 'location', 'room rate', and 'reputation of the hotel' are also important in affecting customers' choice about ITHs (Barsky, 1992;Barsky & Labagh, 1992;LeBlanc & Nguyen, 1996;McCleary et al, 1993;Pizam & Ellis, 1999;Rivers et al, 1991;Wilensky & Buttle, 1988). Chen et al (2010) investigated the effects of tourist nationalities on the efficiency of ITHs in Taiwan and found out tourists coming from North America, Japan, and Australia have a positive effect on the efficiency of ITHs in Taiwan.…”