Fresh mindset, hygiene perception, QR code menu, and intention to re-dine among Jordanian consumers

Al‐Zyoud, Mohammad Fahmi

doi:10.1080/15378020.2023.2214068

Cited by 6 publications

(1 citation statement)

References 27 publications

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“…The onset of the COVID-19 pandemic prompted a critical reassessment of hygiene and safety protocols, particularly during its early phases. Governments around the world implemented stringent restrictions and Service Operating Procedures (SOP) to mitigate the spread of the virus, with a strong emphasis on reducing physical contact points (Al-Zyoud, 2023; Brewer and Sebby, 2021). In response, restaurants actively sought out technological solutions that would allow them to continue offering their food and beverage (F&B) services while prioritising the health and safety of their customers and adhering to the new rules and regulations (Lai et al ., 2020).…”

Section: Introductionmentioning

confidence: 99%

Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic

Koay,

Ang

2024

BFJ

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PurposeThis study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations.Design/methodology/approachUsing a survey method, 200 data are collected from consumers who had used QR code menus in the past. Partial least squares structural equation modelling is used to analyse the data.FindingsOur findings show that performance expectancy, effort expectancy, social influence, habit and perceived privacy protection have a significant positive influence on intentions. However, facilitating conditions, hedonic motivation and perceived privacy risk do not have a significant influence on intentions.Originality/valueThis study further extends the work of previous studies by using the unified theory of acceptance and use of technology model, with additional two new predictors, namely perceived privacy protection and perceived privacy risk, to understand consumers’ intentions to use QR code menus.

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Section: Introductionmentioning

confidence: 99%