From Analogue to Digital Negativity: Attacks and Counterattacks, Satire, and Absurdism on Election Posters Offline and Online

Johansson, Bengt; Holtz‐Bacha, Christina

doi:10.1007/978-3-030-18729-3_6

Cited by 10 publications

(6 citation statements)

References 21 publications

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“…Ekman and Widholm (2017) analysed Swedish politicians' Instagram communication and found that right-wing populists are keen on sharing more private content than non-populists. Moreover, investigating election posters in online and offline campaigns, Johansson and Holtz-Bacha (2019) argue that posters are more used for negative campaigning in the case of populist parties.…”

Section: Populism Social Media and Visualsmentioning

confidence: 99%

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

Farkas

Jackson

Baranowski

et al. 2022

European Journal of Communication

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Along with the recent boom in support of populist movements in Europe, social media seems to be the ideal place for their interaction with the public. While Facebook has been thoroughly explored for populist campaigning, there is still scarce research on visual aspects of their communication. Analysing the 2019 European Parliament campaign, this study seeks to determine the distinct characteristics of a populist visual communication style and its differences in relation to the non-populist parties. Applying quantitative content analysis to the images ( N = 997) posted on Facebook by political parties from 28 countries enabled us to show that there is a predominance of similarities in both communication styles. Although populists demonstrated a higher propensity to depict their leader and use national symbols, these were exceptions to the overwhelming evidence of uniformity in campaigning methods. Hence, we argue that despite evidence of textual visibility, populist communication does not explicitly manifest through images.

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Section: Populism Social Media and Visualsmentioning

confidence: 99%

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

Farkas

Jackson

Baranowski

et al. 2022

European Journal of Communication

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show abstract

“…guaggi tra leader politici e cittadini-utenti (Mazzoleni & Bracciale, 2019, p. 99). Tali strumenti retorici massimizzano il loro portato ideologico attraverso gli aspetti visuali della politica pop modificandone i vocabolari visivi e le modalità di diffusione (Johansson & Holtz-Bacha, 2019). La dimensione visuale ha sviluppato infatti un proprio «linguaggio» in relazione alla delegittimazione dell'avversario politico sfruttando paura, umorismo e satira che trovano nelle piattaforme digitali maggiori probabilità di condivisione e convincimento di potenziali elettori (Johansson & Holtz-Bacha, 2019).…”

Section: La Comunicazione Politica Nei Social Media: Tra Popolarizzazione E Populismounclassified

“…A partire da questi dati, nei prossimi paragrafi si pre- (Maneri & Quassoli, 2020;Wodak, 2015). Tuttavia, l'articolazione della nota contrapposizione «noi-loro» (van Leeuwen & Wodak, 1999;Wodak, 1996Wodak, , 2015Wodak, , 2017 è sviluppata in larga misura attraverso la delegittimazione e la denigrazione dell'avversario politico (Geer, 2006;Hameleers et al, 2017;Johansson & Holtz-Bacha, 2019) con l'impiego di strategie discorsive di legittimazione costruite su elementi di razionalizzazione, richiamo alla morale e all'autorità (van Leeuwen & Wodak, 1999). 12 A supporto di tale schema discorsivo va evi denziato che i sotto-temi più frequenti come gli «Sbarchi», i «Processi» e i «Decreti Sicurezza» mostrano la persistenza di una marcata politicizzazione dell'immigrazio-12 Nello specifico gli autori identificano: 1) legittimazione attraverso razionalità che si riferisce all'utilità di pratiche specifiche attraverso una razionalizzazione basata sulla definizione di obiettivi, scopi e benefici; 2) legittimazione attraverso morale che fa riferimento a un sistema obliquo di valori astratti (religiosi, diritti umani, giustizia, cultura, ecc.)…”

Section: Post Con Maggiore Volume DIunclassified

La comunicazione di Matteo Salvini durante la pandemia: l’immigrazione e la delegittimazione dell’avversario politico

Lucchesi

2021

SComS

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Following the critical discourse analysis approach, this article intends to highlight how the anti-immigration perspective is (re)produced within the Facebook page of the Italian political leader Matteo Salvini during the pandemic scenario between March 2020–March 2021. Quantitative and qualitative analysis have been applied to Salvini’s posts and users’ comments aiming at identifying the linguistic strategies that contribute to instrumentalizing the emergency and aim to reinforce the process of “securitization” of national borders as well as the re-legitimation of national identities. Findings suggest that the main discursive strategies used by the political leader do not include migrants as a danger for the spread of the virus. Rather, Salvini systematically organized the migratory narration on negative campaigning blaming political opponents and recontextualized the moralization of borders. The contribution helps to reveal how the anti-migration discourse is reproduced during the COVID-19 outbreak and how the politicization of the migration serves as a context for the normalization of migrant’s exclusion.

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“…Automatically analyzing political ads is important in political science for researching the characteristics of online campaigns (e.g. voter targeting, sponsors, non-party campaigns, privacy, and misinformation) on a large scale (Scammell and Langer, 2006;Johansson and Holtz-Bacha, 2019). Moreover, identifying ads sponsored by third-party organizations is critical to ensuring transparency and accountability in elections (Liu et al, 2013;Speicher et al, 2018;Fowler et al, 2020b;Edelson et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Analyzing Online Political Advertisements

Villegas¹,

Mokaram²,

Αλέτρας³

2021

Findings of the Association for Computational Linguistics: ACL-IJCNLP 2021

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Online political advertising is a central aspect of modern election campaigning for influencing public opinion. Computational analysis of political ads is of utmost importance in political science to understand the characteristics of digital campaigning. It is also important in computational linguistics to study features of political discourse and communication on a large scale. In this work, we present the first computational study on online political ads with the aim to (1) infer the political ideology of an ad sponsor; and (2) identify whether the sponsor is an official political party or a third-party organization. We develop two new large datasets for the two tasks consisting of ads from the U.S.. Evaluation results show that our approach that combines textual and visual information from pre-trained neural models outperforms a state-of-the-art method for generic commercial ad classification. Finally, we provide an in-depth analysis of the limitations of our best-performing models and linguistic analysis to study the characteristics of political ads discourse. 1

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From Analogue to Digital Negativity: Attacks and Counterattacks, Satire, and Absurdism on Election Posters Offline and Online

Cited by 10 publications

References 21 publications

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

Strikingly similar: Comparing visual political communication of populist and non-populist parties across 28 countries

La comunicazione di Matteo Salvini durante la pandemia: l’immigrazione e la delegittimazione dell’avversario politico

Analyzing Online Political Advertisements

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