“…Defining specific behaviors as more or less "sustainable" can be complex, with the potential for existing ideas to become outdated when new evidence arises or becomes shaped by other agendas (Verplanken & Roy, 2015). Sustainability is a complex issue, which demands contributions from dif-ferent perspectives (Whitmarsh, O'Neill, & Lorenzoni, 2011), and thus, research and interventions for change have involved a diverse field of researchers and practitioners spanning many disciplines, worldviews, nomenclatures, and methodologies (Doran, Golden, & Turner, 2017). In psychology, sustainable consumption is often seen as a shift in individual behavior to reduce or avoid unsustainable consumption.…”