“…We are particularly interested in the potential for 'pooled-producer' sourcing by intermediaries -the practice through which a given intermediary sources products from multiple independent producers to subsequently rebrand under a new umbrella label completely divorced from the manufacturer's identity and firm-specific characteristics -what the marketing literature calls 'brand equity'. So-called 'private label' brands sold by major international retailers (for example, Circo (Target), Sam's Choice (Wal-Mart), or Kirkland Signature (Costco)) are one possible manifestation of pooledproducer products, but we suggest the phenomenon is broader than simply house brands sold by 1 See Rauch and Watson (2004), Feenstra and Hanson (2004), Felbermayr and Jung (2008), and Felbermayr and Jung (2009) 2 See Blum, Claro, and Horstmann (2010), Head, Jing, and Swenson (2010), Antràs and Costinot (2011), Ahn, Khandelwal, and Wei (2012), and Akerman (2010).…”