2022
DOI: 10.21580/dms.2021.212.9429
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From Cafe to the Mosque: the Construction of Dakwah Digital Communication of Shift Community

Abstract: Keberhasilan dakwah sangat ditentukan oleh strategi yang dipilih oleh da’i. Dakwah aktual dan kontekstual merupakan salah satu cara yang dapat dipilih agar pesan efektif mempengaruhi kesadaran dan perilaku masyarakat. Artikel ini bertujuan untuk mengkonstruksi strategi dakwah digital dalam konteks generasi milenial. Melalui pendekatan antropologi digital, artikel ini mengeksplorasi salah satu aktifitas yaitu komunitas Shift yang dipimpinan Hanan Attaki dimana ia melakukan dakwah digital dengan sasaran utama ge… Show more

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Cited by 5 publications
(6 citation statements)
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“…Wayang Kulit serves as the primary medium employed by Ki Dalang Ulin Nuha for modifying outreach. Ki Dalang Ulin Nuha's Wayang Kulit performances incorporate innovative elements, such as incorporating songs, dances, or dialogues that align with the preaching messages, alongside more conventional methods (Octaviani, 2022). Ki Dalang Ulin Nuha has the ability to develop stories in Wayang Kulit performances.…”
Section: The Influence Of Wayang Kulit In the Modification Of Preachingmentioning
confidence: 99%
See 1 more Smart Citation
“…Wayang Kulit serves as the primary medium employed by Ki Dalang Ulin Nuha for modifying outreach. Ki Dalang Ulin Nuha's Wayang Kulit performances incorporate innovative elements, such as incorporating songs, dances, or dialogues that align with the preaching messages, alongside more conventional methods (Octaviani, 2022). Ki Dalang Ulin Nuha has the ability to develop stories in Wayang Kulit performances.…”
Section: The Influence Of Wayang Kulit In the Modification Of Preachingmentioning
confidence: 99%
“…Ki Dalang Ulin Nuha is able to connect religious messages with the real-life context of the audience, enabling the da'wah message to have a stronger and more relevant impact. This approach reflects an effort to effectively convey religious messages within the everchanging culture and context of the times (Octaviani, 2022). It is important to remember that each artistic performance by Ki Dalang Ulin Nuha has distinctive characteristics and a unique approach, depending on the theme, message, or specific context carried in each show.…”
Section: Introductionmentioning
confidence: 99%
“…Digital da'wah refers to using digital media and technology to spread religious messages and values (Idris, 2022;Sunaryanto & Syamsuri, 2022). Islamic preachers undertake such activities to reach a wider audience and make their messages more accessible and relevant to especially the younger generation (Octaviani, 2021). Digital da'wah can take many forms, including social media posts, videos, memes, and films (Nurrohman & Mujahidin, 2022;Toni, 2007).…”
Section: Introductionmentioning
confidence: 99%
“…Digital da'wah can also serve to promote interfaith tolerance and peace (Nurrohman & Mujahidin, 2022). To be effective, digital da'wah strategies must be actual and contextual, relevant to the characteristics of the target audience, and presented in a way that is visually appealing and easy to understand (Octaviani, 2021;Nurrohman & Mujahidin, 2022).…”
Section: Introductionmentioning
confidence: 99%
“…Some preachers have become trendsetters on social media. For instance, Ustadz Abdul Somad, who owned several accounts as media to do da'wah (Hasmawati & Hamandia, 2022); Felix Siauw, a convert to Islam who developed lectures on social media when the HTI organization was dissolved by the government (Haq, 2019); and Hanan Attaki, the pioneers of Gerakan Pemuda Hijrah on millennials who actively participates in digital da'wah activities on social media (Octaviani, 2022). Hence, based on contemporary da'wah, the da'wah should use modern technology (Ummah, 2020).…”
Section: A Introductionmentioning
confidence: 99%