From Circular Principles to Circular Entrepreneurship

Urban, Sabine

doi:10.1007/978-3-030-18999-0_1

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…Entrepreneurship has been in the spotlight as a solution to ecological and social problems (Gregori et al, 2019;Urban 2019). How entrepreneurs create value beyond economic profit still remains an area needs to be explored in-depth (Gregori et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Exploring a circular business model: Insights from the institutional theory perspective and the business model lens

Cullen

2021

The International Journal of Entrepreneurship and Innovation

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Circular entrepreneurship is becoming a new, promising reality, in the manner of needed radical paradigmatic change in the era of Anthropocene. Circular entrepreneurs intend to create social and environmental value while they build financially viable businesses. They are embedded in multiple institutionalised value systems that they are expected to adhere to. Those institutionalised systems provide circular entrepreneurs with different, in many cases, contradictory norms, values and guiding principles. Substantial amount of research has been done to date to examine the impact of institutions on entrepreneurial endeavours. And yet, research lacks sufficient insights into how circular entrepreneurs engage with the institutional structures in designing business models on a financially feasible ground while creating social and environmental value. To address this, this paper investigates how circular entrepreneurs respond to the value systems of surrounding institutions in business modelling and how two fundamental aspects of embeddedness, namely resource integration and value cocreation, are achieved within a circular business model that is coherent in itself and with the entrepreneur's ambitions. Both the institutional context and the institutional logics surrounding entrepreneurs are examined to comprehend the surrounding institutional systems more in-depth and extensively. By analysing a longitudinal in-depth case study, this article aims to develop better insights into circular business modelling and underlying mechanisms of embeddedness. The case is a born-circular small cidermaker in Cornwall (UK), namely Wasted Apple. The findings show that the circular entrepreneur is surrounded by dominant normative institutions forming the principles of business model design. circular entrepreneurs mark fidelity to the institutional norms to obtain a range of microcompetencies and to manage integrated hybrid tensions within the value creation system. And therefore, a circular business model is a more holistic and inclusive structure as compared to a typical conventional linear business model. And yet, paradoxically embeddedness facilitates business survival but hinders strategic business planning as well as business profitability and growth.

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Section: Introductionmentioning

confidence: 99%

Exploring a circular business model: Insights from the institutional theory perspective and the business model lens

Cullen

2021

The International Journal of Entrepreneurship and Innovation

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Green technology adoption paving the way toward sustainable performance in circular economy: a case of Pakistani small and medium enterprises

Khan

Ahmad

Sheikh

et al. 2023

IJIS

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Purpose A rapid increase in traditional industries is creating social and environmental problems through extensive usage of natural resources and polluting the environment. A circular economy provides curative and renewing lines of action about these problems. Therefore, this study aims to examine the factors that lead toward sustainable performance in a circular economy context and empirically test the relationships between green technology adoption (GTA), circular economy principles (CEP), sustainable supply chain practices (SSCM) and sustainable performance (SP). Design/methodology/approach Using the well-developed governmental databases, data from 435 small and medium enterprises (SMEs) in the textile sector of Pakistan were collected and tested through AMOS using a structural equation model. Findings The results disclosed that GTA, CEP and SSCM have significant and positive direct relationships and facilitate improving SMEs’ SP. Circular economy entrepreneurship (CEE) and customer pressure (CP) were found to have a significant and positive influence on the relationships of GTA and CEP with SSCM. Originality/value The role of GTA in circular economy and the moderating effect of CEE and CP is an addition to the literature. SMEs’ GTA allows them to reuse, reduce and recycle natural resources rather than obtain new ones from the ecosystem.

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From Circular Principles to Circular Entrepreneurship

Cited by 2 publications

References 7 publications

Exploring a circular business model: Insights from the institutional theory perspective and the business model lens

Exploring a circular business model: Insights from the institutional theory perspective and the business model lens

Green technology adoption paving the way toward sustainable performance in circular economy: a case of Pakistani small and medium enterprises

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