From Contract Manufacturing to Own Brand Management: The Role of Learning and Cultural Heritage Identity

Horng, Ching; Chen, Wayne

doi:10.1111/j.1740-8784.2007.00093.x

Cited by 24 publications

(20 citation statements)

References 70 publications

(105 reference statements)

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“…While it has long been recognized that knowledge acquisition opens new 'productive opportunities' (Penrose, 1995) and enhances the firm's ability to exploit these opportunities, it is less understood how this mechanism works for emerging economy firms (Horng and Chen, 2008;Jefferson et al, 2006;Li et al, 2010).…”

Section: Theory and Model Developmentmentioning

confidence: 99%

Foreign Market Knowledge, Country Sales Breadth and Innovative Performance of Emerging Economy Firms

Williams

Colovic

Zhu

2016

Int. J. Innov. Mgt.

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The full-text may be used and/or reproduced, and given to third parties in any format or medium, without prior permission or charge, for personal research or study, educational, or not-for-prot purposes provided that:• a full bibliographic reference is made to the original source • a link is made to the metadata record in DRO • the full-text is not changed in any way The full-text must not be sold in any format or medium without the formal permission of the copyright holders.Please consult the full DRO policy for further details. FOREIGN MARKET KNOWLEDGE, COUNTRY SALES BREADTH AND INNOVATIVE PERFORMANCE OF EMERGING ECONOMY FIRMS ABSTRACTWe examine the impact of foreign market knowledge on innovative performance in emerging economy firms. We also study how this relationship is moderated by country sales breadth, i.e., the diversity of countries in which the firm derives sales. We test two competing theoretical perspectives on this relationship: diversity logic suggesting country sales breadth is beneficial to innovative performance, and time compression diseconomies logic suggesting the opposite. Drawing from a sample of 92 Chinese firms, we show that foreign market knowledge has a positive impact on innovative performance, and that this relationship is positively moderated by country sales breadth. Our study suggests that managers in Chinese firms develop effective capabilities in accessing, integrating and utilizing foreign market knowledge from a breadth of international sources in their quest for innovation.

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Section: Theory and Model Developmentmentioning

confidence: 99%

Foreign Market Knowledge, Country Sales Breadth and Innovative Performance of Emerging Economy Firms

Williams

Colovic

Zhu

2016

Int. J. Innov. Mgt.

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“…However, given the low-cost advantages for China's manufacturing are disappearing, Taiwanese OEMs having plants in China nowadays can't but seek to conduct upgrading strategies for making better profits, such as engaging in more cost-efficient production or shifting to higher value-added activities in GVCs (Lin & Hou, 2010;Horng & Chen, 2008).…”

Section: The Gvc Frameworkmentioning

confidence: 99%

“…Under this kind of tough circumstances, many Taiwanese OEMs, particularly those possessing advanced information and communication technologies (ICT), have conducted upgrading strategies to ascend to higher, more value-added positions along the GVCs, such as the notable own-brand computer manufacturers Asus and Acer, as well as the well-known mobile phone manufacturer HTC (Lin & Hou, 2010;Horng & Chen, 2008;Morrison et al, 2008). These successful examples have highlighted the significance of workforce development strategies and accompanying human capital investment to facilitate upgrading, given competent engineers and skilled workers were critically needed to uphold the best practices (Herrigel et al, 2013;Chen & Miller, 2011; www.ccsenet.org/ass Asian Social Science Vol.…”

Section: Taiwanese Oems In Chinamentioning

confidence: 99%

An Exploratory Study on Workforce Development Strategies by Taiwan-Invested OEMs in China

Chin¹,

Liu²

2014

ASS

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This study employs the perspective of global value chain (GVC) to address the workforce development (WFD) strategies conducted by Taiwanese OEMs in China for supporting their GVC upgrading. According to the case-based empirical analysis, five major characteristics of their WFD strategies are identified: 1) Consideration of the imbalance between skills supply and demand for GVC upgrading in China; 2) Inclusion of training industry-specific skills as per international standards, 3) Emphasis on developing "soft skills"; 4) Specific training for key bottleneck positions required by GVC upgrading; 5) Establishment of innovative corporate career development initiatives. This paper contributes to the literature by promoting better understanding of the WFD strategies by Taiwanese OEMs in China as well as examining the critical role of these strategies in facilitating GVC upgrading. Further, since a variety of enterprises interviews were conducted, it answers to a recent call for using first-hand information to analyze relevant issues, providing constructive implications for other Taiwanese OEMs to overcome the critical skilled labor shortage that may hinder their GVC upgrading.

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“…Changes in the legal system have also direct influence on manufacturer-retailer relationship (Horng& Chen, 2007;Ailawadi, et al, 2010). It is very relevant to own brand emergence and growth.…”

Section: Literature Reviewmentioning

confidence: 99%

Contributing Factors in Emergence and Growth of Chinese Grocery Own Brands

Wi-chin¹

2011

IJBM

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The purpose of this study is to examine the possible contributing factors associated with the emergence and growth of Chinese own brands in the grocery sector. This sector represents one of the most rapidly growing market segments in the country. The main method adopted in this qualitative study was in-depth interviews with a panel of sixteen Chinese retail experts using Shanghai, China as the geographic focus. Shanghai is appropriate because it leads China as a trend-setting location due to its economic activity with the West. A technique of thematic analysis was employed in the analysis. Four factors associated with the emergence and growth of Chinese grocery own brands have been identified. The results from the study are intended to offer guidance for future studies in the area of grocery own brand research in China and to build a basis for developing own brand strategy in the non-Western markets. The implications, limitations and directions of the study are also discussed. The study contributes to the literature for the own brand research portfolio in the emerging markets.

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From Contract Manufacturing to Own Brand Management: The Role of Learning and Cultural Heritage Identity

Cited by 24 publications

References 70 publications

Foreign Market Knowledge, Country Sales Breadth and Innovative Performance of Emerging Economy Firms

Foreign Market Knowledge, Country Sales Breadth and Innovative Performance of Emerging Economy Firms

An Exploratory Study on Workforce Development Strategies by Taiwan-Invested OEMs in China

Contributing Factors in Emergence and Growth of Chinese Grocery Own Brands

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