From CRM to social CRM: A bibliometric review and research agenda for consumer research

Perez‐Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; Mariani, Marcello M.

doi:10.1016/j.jbusres.2022.06.028

Cited by 38 publications

(23 citation statements)

References 150 publications

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“…Second, this review followed strict guidelines to ensure a stringent process of selecting journal articles [ 86 , 87 ]. Hence, because of narrowing down the search criteria to accommodate articles complying with consumer engagement in a social media context, the review might have missed overlapping or close concepts in the literature, such as consumer engagement in a B2B context [ 16 ] or interactions in social CRM [ 88 ]. Third, social media, if not used effectively by organization salespersons, can often become a tool for exploitation, thereby resulting in consumers interpreting information and communication messages inappropriately.…”

Section: Discussionmentioning

confidence: 99%

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Bryła

Chatterjee

Ciabiada-Bryła

2022

IJERPH

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Social media have progressed drastically in building successful consumer engagement both in brand building and sustainable consumption. This paper is a review of the articles concerning the influence of social media marketing on consumer engagement in sustainable consumption practices published over the last 8 years. We follow the PRISMA technique as a methodological approach. The review investigates 70 empirical research articles published between 2014 and 2022. A total of 70% of the reviewed articles were published during the last two years. The most influential theories in this field of study are relationship marketing and consumer engagement (16 articles), social exchange (10), and sustainable consumption (8). The most commonly used methods are quantitative (in as many as 61 of the 70 reviewed articles). A careful analysis of the reviewed articles suggests that the tools that are consistently contributing to sustainable consumption are influencer marketing along with creating meaningful content with the right balance of content design, quality, and creativity, as well as the use of emojis. Consumer involvement with a brand relationship quality is key to a sustainable lifestyle. Young individuals with an entrepreneurial vision and a high drive for increased social status demonstrate the highest social media engagement in sustainable consumption.

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Section: Discussionmentioning

confidence: 99%

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

Bryła

Chatterjee

Ciabiada-Bryła

2022

IJERPH

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“…According to Bartol et al (2014), Norris and Oppenheim (2007), Scopus is a leading, popular and vast database of research fields that is better than other databases in many ways (Dur an-S anchez et al, 2019). The database covers an extensive range of works published in more than 12,000 journals (Perez-Vega et al, 2022 andZhao andStrotmann, 2015). Another reason to choose SCOPUS over other databases is to remove the issue of homogenization (Galati and Bigliardi, 2019).…”

Section: Methodsmentioning

confidence: 99%

A bibliometric analysis of the first 20 years of the Journal of Corporate Real Estate

Maggon

2022

JCRE

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Purpose Journal of Corporate Real Estate (JCRE) is an international journal of repute. JCRE is an interdisciplinary journal focusing on corporate real estate management and caters to the needs of real estate owners and end-users. The journal's scope includes private and public sector corporate real estate owned and used by businesses to run their operations. This paper aims to analyze the journal's impact using bibliometric analysis from 1998 to 2017 on 380 publications. Design/methodology/approach The network analysis is performed using VOSviewer software and Biblioshiny R studio. The mapping presents citation structures, coauthorship patterns, bibliographic coupling and other network analyses. Findings The results show that the journal is growing in terms of citations and impact. The findings document various mapping criteria and their summaries. Seven major clusters are identified to delineate the underlying themes of publications in JCRE. Originality/value To the best of the authors’ knowledge, this paper offers the original and first bibliometric analysis of the journal’s impact over the first two decades. The findings are relevant for researchers and real estate stakeholders.

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“…With regard to the nature of the relationship quality construct, the extant RMT literature provides various opinions on B2B relationships. For instance, several studies acknowledge relationship quality as a higher-order construct (Casidy & Nyadzayo, 2019;Čater & Čater, 2010;Krasnikov, Jayachandran, & Kumar, 2009;Naudé & Buttle, 2000;Perez-Vega, Hopkinson, Singhal, & Mariani, 2022;Palmatier, 2008;Smith, 1998). However, Jiang et al (2016), Athanasopoulou and Giovanis (2015), and Song (2012) regard relationship quality as a multi-dimensional construct.…”

Section: Seminal Studies On Business-to-business Relationship Quality...mentioning

confidence: 99%

Revisiting business relationship quality in subsistence marketplaces

Hani

Akter

Wickramasinghe

et al. 2022

Industrial Marketing Management

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From CRM to social CRM: A bibliometric review and research agenda for consumer research

Cited by 38 publications

References 150 publications

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

The Impact of Social Media Marketing on Consumer Engagement in Sustainable Consumption: A Systematic Literature Review

A bibliometric analysis of the first 20 years of the Journal of Corporate Real Estate

Revisiting business relationship quality in subsistence marketplaces

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