“…However, it is clear that these authors focus on the increased individual control and audience autonomy from a perspective that aims to explain how users relate to media, ICTs and media content and which capabilities users need to interact and engage with media content (e.g. Sen, 1999;Mansell, 2002). With regards to digital television, Slot (2007) indeed points out that users are still foremost approached as consumers of television content and only play a role at the receiving end of the value network of television, but she stresses the possibility for users in the digital era to expand their roles beyond consumption to the creation, production, packaging and distribution of TV content, which is expected to influence the business model of commercial television.…”