“…Ehala (2010) has noted that despite a large body of research over 30 years, “the vitality framework has not yet managed to establish itself as a genuine field of study bridging sociolinguistics, cultural studies and social psychology” (p. 363). A related challenge is that much of this extensive research has been conducted in countries in the Global North, where, with some exceptions (see Olko et al, 2020), minority language groups are frequently migrants in majority language communities. In the Global South, in contrast, communities are generally multilingual (Makalela, 2016; Pennycook & Makoni, 2019), and local language groups often seek access to more powerful international languages, such as English, French, or Portuguese (Shoba & Chimbutane, 2013).…”