2003
DOI: 10.1111/j.1467-6486.2004.00420.x
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From Dramaturgy to Theatre as Technology: The Case of Corporate Theatre*

Abstract:  This article examines a piece of corporate theatre. Although theatre has entered organization studies through the dramatistic writing of Kenneth Burke and the dramaturgical writings of Erving Goffman, this article is concerned with an approach variously described as organizational, radical, situation or corporate theatre that treats theatre not primarily as a resource, an ontology or a metaphor but as a technology. This approach involves the deployment by an organization of dramatists, actors, directo… Show more

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Cited by 80 publications
(43 citation statements)
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“…Baudrillard (1994a) used Disneyland as an example to illustrate his thesis, and we see parallels between this and the Q&A. Both constitute a staged performance-a piece of carefully crafted and designed (corporate) theater (e.g., Biehl-Missal 2011;Clark 2008;Clark and Mangham 2004;Mangham and Overington 1982;Mangham 1982, 1987). Therefore, it is unhelpful to argue that it is "neither true nor false"; rather, in the simulacrum, there is no such thing as "a false representation of reality."…”
Section: Discussion: Simulacra and Simulation-implications Of Backstamentioning
confidence: 88%
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“…Baudrillard (1994a) used Disneyland as an example to illustrate his thesis, and we see parallels between this and the Q&A. Both constitute a staged performance-a piece of carefully crafted and designed (corporate) theater (e.g., Biehl-Missal 2011;Clark 2008;Clark and Mangham 2004;Mangham and Overington 1982;Mangham 1982, 1987). Therefore, it is unhelpful to argue that it is "neither true nor false"; rather, in the simulacrum, there is no such thing as "a false representation of reality."…”
Section: Discussion: Simulacra and Simulation-implications Of Backstamentioning
confidence: 88%
“…The respondents reported multiple, iterative rounds of scripting and rehearsal because no executive knowingly goes into a Q&A unscripted, unrehearsed, or unprepared. Consistent with the metaphor of the organization as theater (Clark 2008;Clark and Mangham 2004;Overington 1982, 1987;Overington and Mangham 1982), IR behave like the playwright as they "become aware of the conditions the text presents for interpretation" through their engagement (Mangham and Overington 1982, 209). IR also serve as an artistic "director," making a preliminary interpretation of the conditions and then adding to it through an iterative feedback loop.…”
Section: Theater and The Qandamentioning
confidence: 98%
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“…It involves setting up rehearsals, monitoring the responses and reactions of audiences, and shaping, obtaining and adapting to reviews (Clark & Mangham, 2004;Mangham & Overington, 1983). For the strong view of drama, as Freire (1987) puts it, what is involved is the basic social process of having to learn how to write your life, as author and witness of history.…”
Section: ) Statedmentioning
confidence: 99%
“…Since management consulting is generally not subject to professional standards, the performance evaluation is not an easy task, as several papers pointed out (Alvesson, 2000;Clark and Mangham, 2004;Gluckler and Armbruster, 2003). 4 We rely on this literature to assume that the consultant's effort is unobservable, either by the bank and the firm.…”
Section: Introductionmentioning
confidence: 99%