“…The CE is an economic approach rooted in the Italian Enlightenment tradition, particularly in the thought of Antonio Genovesi (1713–1769) and further developed by the Italian economists Luigino Bruni and Stefano Zamagni (Bruni, 2006 ; Bruni & Zamagni, 2007 ; Zamagni, 2008 ). This approach has given rise to a promising strand of studies in the fields of economic philosophy (Bruni & Sugden, 2008 , 2013 ), history of economic thought (Zamagni, 2010 ; Bruni & Zamagni, 2016 ; Bruni, 2018a ; Bruni, 2018b ; Bruni & Santori, 2018 ; Dal Degan, 2018 ; Pabst, 2018 ; Porta, 2018 ; Pabst & Scazzieri, 2019 ; Santori, 2020 ) and business ethics (Martino, 2020 ; Sferrazzo, 2019 ; Zamagni, 2020 ). Martino ( 2020 ) particularly stresses the potentialities of CE ethics to foster trust in the absence of a regulatory framework, given the importance that CE assigns to virtue-based behaviour.…”