From experiential psychology to consumer experience

Schmitt, Bernd H.; Brakus, J. Joško; Zarantonello, Lia

doi:10.1016/j.jcps.2014.09.001

Cited by 318 publications

(314 citation statements)

References 53 publications

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“…Even so, our findings suggest that the intellectual aspects of the brand experience should be localized with special expertise of the consumer groups in the target country. When corporations focus on creating positive brand experiences, they should also make the experiences appealing on a sensory, affective, and behavioral level [148] and ensure that the brand experiences are eco-friendly.…”

Section: Managerial Implicationsmentioning

confidence: 99%

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

2017

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Abstract:The purpose of this study is to explore how consumers perceive eco-friendliness in their brand experiences and how this can be measured cross-nationally. This is a replication-extension study based on an existing brand experience scale. Data were collected in India and Finland from smartphone users (N = 1008). The fitness of the brand experience model is validated cross-nationally with structural equation modeling. The empirical data consisting of consumers' responses on the Apple, Samsung, and Nokia brands confirm that there is a unique dimension of eco-friendliness in the general brand experiences of consumers, and it is generalizable cross-nationally in India and Finland. The study presents a consumer-focused measure of sustainable development that could be used to track how consumers perceive the eco-friendliness of brands. The paper links consumer experiences that guide sustainable consumption behavior to the macro-level management of sustainable development. This paper extends previous research on brand experience measurement by testing cross-nationally a scale including a dimension for measuring eco-friendliness. The brand experience measurement scale could aid companies in tracking the success of their sustainable development initiatives on the brand level.

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Section: Managerial Implicationsmentioning

confidence: 99%

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

2017

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“…Consumption experience is focal to consumer psychology and marketing (Schmitt, Brakus, & Zarantonello, ; Van Boven & Gilovich, ; Yang, Mao, & Peracchio, ). Life comprises a string of experiences, but not all reward or offer substantive gratification derived from passing through a point in time performing some particular action within some defined space (i.e., experience).…”

Section: Introductionmentioning

confidence: 99%

Places as authentic consumption contexts

Spielmann

Babin

Manthiou

2018

Psychology and Marketing

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Consumers build social capital through purposeful consumer–place interactions. Airbnb claims that consumers want to “experience a place like [they] live there.” Previous research concentrates primarily on authenticity of objects, brands, and people, with limited development of place authenticity as a concept. But place authenticity represents an increasingly important marketing concept as consumers today, particularly millennials (Schulz, P. (2015, August 8). Not just millennials: Consumers want experiences, not things. Adage. Retrieved from https://adage.com/article/digitalnext/consumers-experiences-things/299994/), value experience over “stuff.” Authenticity provides an important place characteristic that if perceived, potentially unlocks a truly valuable consumer experience. Consequently, the research presented here develops an auxiliary theory of place authenticity (PA). The theory proposes a second‐order factor indicated by three coordinate subdimensions. Phase I of the research consists of five studies that develop PA, explore its dimensionality, and confirm the PA scale's construct validity. Phase II of the research involves a sixth study, which examines a set of hypotheses that begin to establish PA's nomological net. The results shed light on the psychology by which consumers extract value from experience and into ways marketing efforts can build effective place–value propositions.

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“…However, through logistics services (such as direct delivery), the consumers may fail to experience some important services from fashion sellers (such as personal fashion advice and sharing). Schmitt et al (2015) presented a consumer experience model that views materialism and experientialism as two separate dimensions which affect consumer happiness (both in the form of pleasure and in the form of meaning), depending on the type of brand experiences being evoked. Thus, a good life in a consumerist society means integrating material and experiential consumptions rather than shifting spending from material to experiential purchases.…”

Section: Experience-based Fashion Logisticsmentioning

confidence: 99%

Distribution, Transshipment, and Sustainable Logistics for Fashion Products

2016

Springer Series in Fashion Business

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This paper reports and studies three fashion logistics optimization-related problems, including fashion distribution, transshipment, and sustainable logistics management. Fashion products are popular in the context of e-commerce and business innovation. The responsiveness of product searching, purchasing, experiencing, and returning or disposal is critically important. In this paper, considering the consumer experience during the distribution service, the try-on service is introduced and examined, where the effects of try-on services on return ratios, loyalty, and logistics cost are analyzed based on experiments. Then, to share fashion products among retailers of a brand, transshipment is critical and this paper presents an analytical model for investigating transshipment. By transshipment, fashion products can be efficiently transported from, e.g., the selling-well "good business" retailers to the "poor business" retailers. Next, considering the short life cycles of fashion products, a sustainable supply chain model is devised by using rental services in the loop. The operations problems and systematic mechanisms are then explored based on the model. Finally, the challenges and opportunities of using advanced technologies (e.g., Internet of Things and big data) are discussed. The proposed models in this paper provide important references for fashion industrialists as well as academics on fashion logistics and supply chain management.

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From experiential psychology to consumer experience

Cited by 318 publications

References 53 publications

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

Eco-Friendly Brands to Drive Sustainable Development: Replication and Extension of the Brand Experience Scale in a Cross-National Context

Places as authentic consumption contexts

Distribution, Transshipment, and Sustainable Logistics for Fashion Products

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