This article explains the recent emergence of Orthodox Christianity in a majoritarian Evangelical Protestant community in southern Ethiopia. Examining conversion motives and forms of religious engagement, I show that Orthodoxy is attractive to erstwhile followers of traditional practice because it affords them the solution to a value conflict. Joining an institutionalized ‘religion’ associated with national elites, converts attain the respectability formerly denied them by Evangelicals. And since Orthodoxy is less puritan than local Evangelicalism, conversion does not come at the expense of conviviality. An ethnographic discussion of this process of value harmonization provides the basis for a conceptual contribution to anthropological value theory, while also offering new insights for the debate about different modalities of Christian change.