From Flying Cars to Tesla: Examining the Personal Automobile Preferences of Primary Schoolchildren in Denmark and the Netherlands

Abstract

The need to study current and future car perceptions and electric vehicle (EV) knowledge of children is not directly obvious, but they are a core group of passengers and they are future potential buyers. Moreover, many of an adult's values and worldviews around energy and mobility develop during childhood and later extend into corresponding consumption patterns. Furthermore, as children are not directly concerned with the choices, information and administration of car owners, measuring their EV awareness and knowledge could serve as a proxy for popular EV awareness and knowledge. This paper therefore offers an international explorative comparison on the car perceptions and EV knowledge of 587 surveyed schoolchildren, aged 9-13 years, from Denmark and the Netherlands. The results indicate that EV knowledge, car preferences and future car policies are associated to national and regional contexts, gender and the children's level of exposure to EVs. A cluster analysis further finds four distinct future orientations centering around traditional automobility, reductions in automobility, a shift to alternative fuels, and overall vehicle safety and efficiency improvements. In general, the children in our sample rank the environmental impact of cars as a core disadvantage and they seem aware of EVs and their main benefits. They also know that they are costlier to purchase. Most important, the majority of children agrees on a future direction of car-based transport with cars that are safe, more energy efficient and alternatively fueled.

Policy mixes to achieve sustainable mobility after the COVID-19 crisis

“…This suggests that fear of virus spread is perhaps reshaping functional automobility paradigms such that cocooning and fortressing are becoming more prevalent and can diminish the perceived importance of environmental stewardship [16]. This, in turn, could potentially have an environmentally negative impact on the norms of automobility and expectations of children growing up in the COVID-19 era given that children seem to prefer the same automobility regime in which they grew up [75,76]. narratives framework to consider policy mixes that can stimulate a transition to sustainable mobility given these landscape developments.…”

“…Figure 3: The most popular car brands among a survey of schoolchildren in Denmark and the Netherlands. The figure excludes 25 less frequently mentioned other brands (n=83), children who mentioned a type of vehicle instead of a model or brand, like a 4x4 (n=23), and inconclusive answers (n=28).Source:[75] …”

The Potential Role of Flying Vehicles in Progressing the Energy Transition

“…Electric vehicles are well known to the public, even among young children, demonstrated by a survey of 587 schoolchildren in Denmark and the Netherlands aged between 9 and 13 identifying their awareness and knowledge about EVs and their concerns regarding high prices and overall environmental impacts [38,39].…”

Quality optimization of branding for perspective Russian automobile brands

“…During this period, the retirement period was synonymous with a period of no significant income. With the advent of solid military pensions, pensions for civil servants in the 2010s and the formation of a class of elderly "rentiers" who made a fortune earlier, the category of car owners «senior citizens» (over 55/60 years old) is gaining increasing importance [3,4,5]. When designing a new Russian e-class car and creating programs to promote its brand, it is necessary to take into 210, 13038 (2020) E3S Web of Conferences ITSE-2020 https://doi.org/10.1051/e3sconf/202021013038 account the prospects that this particular age category has the opportunity to become a "pioneer" target audience for such a brand.…”