From H.O.T. to GOT7 : Mapping K-pop's fandom, media, and performances in China

Sun, Meicheng

doi:10.32657/10356/154690

Cited by 2 publications

(1 citation statement)

References 60 publications

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“…Specifically, we targeted consumers of the Korean entertainment industry in Indonesia. This is because the Southeast Asia region is the largest market for the Korean entertainment industry, with Indonesia ranking among the top of the list (Jung & Lee, 2019). This has also triggered an increase in the appointment of Korean human brands as ambassadors for various brands in Indonesia (Febrian, 2021), for example, BLACKPINK as the brand ambassador of Shopee (e‐commerce platform), BTS as the brand ambassador of Tokopedia (e‐commerce platform), and ITZY as the brand ambassador of Ultra Milk (dairy product).…”

Section: Overview Of Studiesmentioning

confidence: 99%

The bittersweet of consumer–human brand relationships in the social media context

Honora,

Memar Zadeh,

Haggerty

2023

Psychology and Marketing

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The current research proposes an integrated model to investigate both the bright and the dark sides of consumer–human brand relationships facilitated by social media on consumers' lives. Grounded in the duality of social media and self‐regulation theory, the findings show that human brand attachment improves consumers' daily performance through stress relief, which in turn increases life satisfaction (Study 1). However, the findings also indicate that human brand attachment can cause consumers' daily performance to deteriorate as a result of compulsive human brand consumption on social media and human brand‐personal conflict, which diminishes life satisfaction (Study 2). Collectively, the findings may suggest that strong consumer–human brand relationships tend to be detrimental to consumers' well‐being as the indirect negative impact of human brand attachment on daily performance and life satisfaction overpowers its indirect positive impact (Study 3). Such detrimental effects are moderated by self‐regulatory focus (Study 4). Moreover, the findings indicate that the indirect negative effect of human brand attachment is attenuated when consumers have a higher level of work/study–life balance. Accordingly, the current research advances the theoretical understanding of the consumer–human brand relationship facilitated by social media, by highlighting its dual effects associated with the nature of technology and consumers' self‐regulatory focuses.

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Section: Overview Of Studiesmentioning

confidence: 99%

The bittersweet of consumer–human brand relationships in the social media context

Honora,

Memar Zadeh,

Haggerty

2023

Psychology and Marketing

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Exploring Fans' Perceptions of Female Power and Empowerment in Media Communication: A Case Study of Blackpink and Its Fandom

2024

SHS Web Conf.

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With the rapid development of K-pop culture globally, its popularity has influenced all aspects of culture and media communication. Social media, being dynamic and participatory, allows individuals to express their opinions. While previous studies highlight K-pop's impact in Western countries, the 'Ban on Korean Culture' policy in China presents a unique case worth exploring. This paper references Blackpink and its fandom to discuss the relationship between fandom perception and female empowerment in media communication. Using quantitative methods and thematic analysis, author will analyze comments and posts on Bilibili. Focusing on Blackpink's activities on Bilibili, the study evaluates three specific events involving the group through the lens of female power and empowerment. This paper will explore different representations of female power in their music videos and fan opinions. Additionally, the study considers how agency companies shape celebrity images. The examination includes debates around Lisa’s Crazy Horse event and Jennie's refusal to sing disrespectful lyrics, highlighting diverse perceptions of female empowerment. This study underscores the interplay between cultural communication and localized interpretations, providing insights into how female power and representation are negotiated in K-pop culture, especially on Chinese social media.

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From H.O.T. to GOT7 : Mapping K-pop's fandom, media, and performances in China

Abstract: My thanks also go out to the International Communication Association that funded my conference trips and registration fees.Last but not least, I am eternally grateful to my family members, and dear friends-Wu

Cited by 2 publications

References 60 publications

The bittersweet of consumer–human brand relationships in the social media context

The bittersweet of consumer–human brand relationships in the social media context

Exploring Fans' Perceptions of Female Power and Empowerment in Media Communication: A Case Study of Blackpink and Its Fandom

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