From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing

Mende, Martin; Noble, Stephanie; Sugar, Thomas G.

doi:10.1007/s11747-023-00949-z

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Cited by 2 publications

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Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences

Grewal,

Benoit,

Noble

et al. 2023

Journal of Retailing

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Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences

Grewal,

Benoit,

Noble

et al. 2023

Journal of Retailing

View full text Add to dashboard Cite

How AI Impacts Marketing and Business Jobs and Decision-Making Processes in the Leading AI Economy and in a Technostress Environment

Goudira

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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This research delves into the effect of artificial intelligence on white-collar occupations, specifically within marketing and business. As the integration of AI tools in the workforce accelerates, professionals in these sectors grapple with the consequences of technostress. It is a widely held concern that implementing AI technology in the corporate sector may lead to job displacement despite its ability to enhance productivity and bolster profitability. Conversely, others argue that AI will create new opportunities and emphasise the importance of a comprehensive understanding of AI tools for career advancement. This study investigates the potential impact of AI technology on the careers of marketers and business professionals, how AI impacts decision-making processes, and examines the techno stressors that might affect employees' mental health, as well as concerns such as authenticity and transhumanism. The findings will be based on thorough secondary research.

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From homo sapiens to homo superior? Wearable robotics as the platform for transhumanist marketing

Cited by 2 publications

References 25 publications

Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences

Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences

How AI Impacts Marketing and Business Jobs and Decision-Making Processes in the Leading AI Economy and in a Technostress Environment

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