From Marketing to Performing the Market

Franklin, Michael; Russell, Dimitrinka Stoyanova; Townley, Barbara

doi:10.1007/978-1-84457-841-2_18

Film Marketing Into the Twenty-First Century 2015

DOI: 10.1007/978-1-84457-841-2_18

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From Marketing to Performing the Market

Michael Franklin¹,

Dimitrinka Stoyanova Russell²,

Barbara Townley³

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From Marketing to Performing the Market

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