From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change

Kraus, Sascha; Kumar, Satish; Lim, Weng Marc; Kaur, Jaspreet; Sharma, Anuj; Schiavone, Francesco

doi:10.1016/j.techfore.2023.122381

Cited by 68 publications

(17 citation statements)

References 255 publications

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“…Fifth and finally , there is a need to incorporate new elements that reflect current, emerging, or underexplored realities to advance understanding of product scarcity and purchase decisions. This could lead to the exploration of potential differences in effects that could arise from different behavioral controls (Lim & Weissmann, 2023), intergenerational cohorts and shifts (Lim et al, 2023), personalization techniques (Chandra et al, 2022), marketing‐mix configurations (Lim, 2023), and usage of new‐age technologies (Lim et al, 2023), including the metaverse (Kraus et al, 2023), among others. Though this goes beyond the scope of the present meta‐analysis, which is reliant on available evidence, it is hoped that such elements can be explored in a future meta‐analysis as a result of the explicit call herein for greater research in this direction.…”

Section: Discussionmentioning

confidence: 99%

A meta‐analysis on the effects of product scarcity

Ladeira

Lim

Santini

et al. 2023

Psychology and Marketing

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Product scarcity can influence purchase decisions, but this relationship is multifaceted due to the influence of various cues. This study aims to integrate knowledge of this subject through a meta‐analysis. The findings suggest that the likelihood of purchasing a scarce product is greater under (i) scarcity conditions of excessive demand (rather than restricted supply) and variety (rather than a category), but not urgency (limited quantity and limited time) scarcity, and (ii) product conditions of enduring luxuries (as opposed to transitory luxuries) and the presence (rather than absence) of social signaling and seasonality. From a theoretical standpoint, this study offers a typology of product and scarcity cues and employs a meta‐analysis to enhance our understanding of the relationships between product scarcity, product and scarcity cues, and purchase decisions, resulting in the establishment of a heterogeneous theory of product scarcity. From a managerial standpoint, the study suggests that product scarcity can affect purchase decisions and can be ethically utilized as a marketing strategy.

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Section: Discussionmentioning

confidence: 99%

A meta‐analysis on the effects of product scarcity

Ladeira

Lim

Santini

et al. 2023

Psychology and Marketing

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“…By providing equitable access to upskilling and reskilling opportunities, organizations can promote employee development, improve retention rates and enhance overall organizational performance (Yarberry and Sims, 2021). Resistance to change – Some people and organizations may resist the changes forced by the pandemic, such as remote working or social distancing (Kraus et al. , 2023).…”

Section: Discussionmentioning

confidence: 99%

Future of work from everywhere: a systematic review

Itam,

Warrier

2023

IJM

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PurposeTeleworking, working from home and flexible work have gained popularity over the last few years. A shift in policies and practices in the workplace is required owing to the COVID-19 pandemic accelerating current trends in work-from-everywhere (WFE) research. This article presents a systematic literature review of WFE research from 1990 to early 2023 to understand the transformation of the field.Design/methodology/approachThe Web of Science database was used to conduct this review based on rigorous bibliometric and network analysis techniques. The prominence of the research studied using SPAR-4-SLR and a collection of bibliometric techniques on selected journal articles, reviews and early access articles. Performance and keyword co-occurrence analysis form the premise of cluster analysis. The content analysis of recently published papers revealed the driving and restraining forces that help define and operationalize the concept of WFE.FindingsThe major findings indicate that the five established and accelerated trends from cluster analysis are COVID-19 and the pandemic, telework(ing), remote working, work from home and well-being and productivity. Driving and restraining forces identified through content analysis include technological breakthroughs, work–life integration challenges, inequality in the distribution of jobs, gender, shifts in industry and sector preferences, upskilling and reskilling and many more have been published post-COVID in the restraining forces category of WFE.Practical implicationsA key contribution of this pioneering study of “work from everywhere” is the linking of the bibliometric trends of the past three decades to the influencing and restraining factors during the pandemic. This study illustrates how WFE could be perceived differently post-COVID, which is of great concern to practitioners and future researchers.Originality/valueA wide range of publications on WFE and multiple synonyms can create confusion if a systematic and effective system does not classify and associate them. This study uses both bibliometric and scientometric analyses in the context of WFE using systematic literature review (SLR) methods.

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“…Against the backdrop of burgeoning AI and the emergent metaverse, modern-day grand challenges and evolving social practices are progressively reshaping both business and societal landscapes (Davenport et al, 2020;Dwivedi et al, 2021Dwivedi et al, , 2023Kraus et al, 2023;Lim, 2022Lim, , 2023. This evolving landscape necessitates innovative research to harness marketing analytics, facilitating the formulation of contemporary marketing theories responsive to these modern-day shifts.…”

Section: Avenues Emerging From Synthesis-driven Reflectionmentioning

confidence: 99%

Marketing analytics: The bridge between customer psychology and marketing decision‐making

Basu,

Lim,

Kumar

et al. 2023

Psychology and Marketing

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As modern marketing environments become increasingly data‐intensive, the role of marketing analytics in illuminating the dynamics of customer psychology to inform marketing decision‐making becomes critical. This study conducts a systematic literature review using a bibliometric analysis of 122 studies identified and retrieved from Scopus, focusing on the expansive domain of marketing analytics. Our review serves as a conduit binding the fragmented past, present, and future of marketing analytics, presenting an organized framework that highlights the characteristic theoretical underpinnings associated with it. Beyond offering a panoramic perspective of key resources—encompassing journals, authors, countries/territories, and institutions—we delve deeply into predominant themes in marketing analytics. These themes underscore its vital applications, from decision‐making, forecasting, and capability building, to understanding customer journeys and gaining a competitive edge. Central to our discourse is the study's implication, emphasizing marketing analytics as a bridge to a more informed grasp of customer psychology in today's customer‐centric, data‐driven environment. Through this lens, marketing analytics becomes a potent tool to capture psychological nuances, uncovering facets that might be bypassed by traditional marketing, thereby empowering enriched decision‐making in modern marketing strategies.

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From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change

Cited by 68 publications

References 255 publications

A meta‐analysis on the effects of product scarcity

A meta‐analysis on the effects of product scarcity

Future of work from everywhere: a systematic review

Marketing analytics: The bridge between customer psychology and marketing decision‐making

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