empowerment', 'starting a movement' and 'countering stigma'. She takes as a case study Karolyn Gehrig's #HospitalGlam selfies and shows how posting such selfies on social media enables individuals to 'come out' as invisibly ill. Jones (2015) highlights the potential of online storytelling for social activism through the analysis of 'It Gets Better' videos-a successful campaign for 'at risk' LGBT adolescents that led to the creation and circulation of over 50,000 YouTube videos. Driven by temporary online collaborations among individuals and 'personalised engagement' with protest waves (e.g. the #metoo movement) such digitally mediated activist practices are best described within the framework of 'connective action' (Bennet & Segerberg, 2013), which complements rather than replaces collective action (Meikle, 2018). Conceptual framework: Illness narratives as networked stories Research on the forms and functions of illness narratives expanded rapidly during the last decades of the twentieth century (Bury, 2001; Charmaz, 2002), driven in part by the need to recognise lay experiences and individual suffering in everyday contexts. Social media campaigns that invite people to tell stories of their personal experiences via micro-blogging platforms capitalise on the potential of stories to bring the listeners into the private world of the storyteller and reveal subjective experiences. Provision of detailed, mundane and personal content via