From Nothing to Something: Study on How Local Government Transformed Oil and Gas Area into Ecotourism Village in Indonesia through Branding Strategy

Prayudi, Prayudi; Ardhanariswari, Kartika Ayu

doi:10.14505//jemt.v9.8(32).15

Cited by 4 publications

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“…Branding is a perception resulting from experience regarding using a product or enjoying the tourist destination itself. Branding can be compared to a combination of tangible and intangible characteristics, even said to be a trademark, which is expected to influence and produce value (Ahmad & Ardhanariswari, 2018). So, the success of a brand depends on the efforts made to maintain public trust.…”

Section: The Influence Of Branding On the Sustainability Of Ecotouris...mentioning

confidence: 99%

Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

Purnamawati,

Yuniarta,

Nugraha

2024

IJOBP

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Analysis of personal motivation, use of digital information, and green tourism branding in Buleleng Regency is very important for the sustainability of the ecotourism villages that are starting to be developed. This research used a quantitative approach with a population of 16,521 people with respondent selection using purposive sampling to obtain 236 people. The primary data type was by giving questionnaires (Likert scale) to village heads, traditional Kelian, official Kelian, homestay owners, tourism awareness group (pokdarwis) heads, tourists, and village communities. All data was analyzed using WarpPLS 7.0. This research reveals that personal motivation, the use of digital information, and branding, influence the sustainability of ecotourism villages in Buleleng Regency. The results of this research are in line with the theory of planned behavior and attribution which explains individual motivation and the factors determining the success of a business, including technological support in the use of accounting information, while promotion is an external attribution. This research can provide information for the tourism village actors in Buleleng Regency regarding the promotion and management of tourism which should be in synergy with traditional villages and official villages. All community roles cannot be separated from collaboration between stakeholders who have a big responsibility in expanding the village towards independence.

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Section: The Influence Of Branding On the Sustainability Of Ecotouris...mentioning

confidence: 99%

Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

Purnamawati,

Yuniarta,

Nugraha

2024

IJOBP

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“…A tourism village is a form of integration between attractions, accommodations, and supporting facilities in a community life structure that blends with cultural values and traditions (Prayudi & Ardhanariswari, 2019). At the end of 2013, the Indonesian Tourism Agency introduced the classification of tourism villages.…”

Section: ) That Tourism Development Is the Responsibility Of The Loca...mentioning

confidence: 99%

Sustainable tourism in Sleman, Indonesia: government communication strategy in empowering community through the development of tourism village

Prayudi

2022

IJCS

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Changing the mindset of the community and empowering them to develop tourism villages was always a challenge. It was even more challenging when the development of the tourism village was to adopt a sustainable development approach. The government needed to work together with other stakeholders if this policy was to succeed. This study examined how the Sleman Tourism Agency in Indonesia developed and planned a communication strategy to empower the community through the development of tourism villages based on the sustainable development approach. It used a qualitative research method to understand how the government communicated and empowered the community to develop a sustainable tourism village. The adoption of the public relations management process gave a detailed description of the communication strategy. There were four steps that the Sleman Tourism Agency had to follow in developing a communication strategy for community empowerment. Further, this study also identified the stakeholder that the government collaborated with through the ABCGM pentahelix model. There was an identification of the role of each relevant stakeholder in developing a tourism village. Finally, this paper argued that the Sleman Tourism Agency initiated a sustainable tourism village program but required communication and collaboration with other stakeholders in its development.

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“…This will be feasible if the government can increase stakeholders' awareness and interest in creative activities. To accomplish this, the government must implement a branding strategy that combines internal and external factors (Prayudi & Ardhanariswari, 2019;Riadi, 2022).…”

Section: Introductionmentioning

confidence: 99%

Unveiling the Online Presence: A Comparative Study of Social Media Use in Branding Creative Cities - A Case Study of Singapore and Bandung

Prayudi,

Ardhanariswari,

Probosari

2024

JIK

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This article compares the social media strategies and engagement metrics utilized by two prominent creative cities, Singapore and Bandung. Singapore and Bandung are creative cities using different social media techniques and measurements. This research examined how the Singapore Design Council and Bandung Creative City Forum used social media to brand their cities. This research further analyzes social media in terms of reach and sentiment. The study adopted descriptive and social media analyses. The purpose was to obtain social media strategies and compare their social media channels, mentions, reach, and sentiment. The research findings show that Singapore's leading creative city branding platform is Instagram, proposing a more focused strategy. Bandung communicates with its numerous online citizens via Instagram and Twitter. Bandung generates more social media mentions and reaches, indicating a more active and engaged online community. Despite this, Singapore's social media sentiment is overwhelmingly positive, reflecting a solid and favorable perception of the city as a creative center. In addition, the study emphasizes the significance of platform selection and content diversity when developing social media strategies. This comparative analysis contributes to a comprehension of the effective use of social media for creative city branding. The study informs stakeholders in Singapore and Bandung about the strengths, limitations, and opportunities of their social media engagement. By utilizing these findings, policymakers, urban planners, and creative industry professionals can enhance their efforts to promote their cities as thriving creative centers.

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From Nothing to Something: Study on How Local Government Transformed Oil and Gas Area into Ecotourism Village in Indonesia through Branding Strategy

Cited by 4 publications

References 0 publications

Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

Strategy and Sustainability of Ecotourism Villages in the Buleleng Regency

Sustainable tourism in Sleman, Indonesia: government communication strategy in empowering community through the development of tourism village

Unveiling the Online Presence: A Comparative Study of Social Media Use in Branding Creative Cities - A Case Study of Singapore and Bandung

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