From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being

Block, Lauren; Grier, Sonya A.; Childers, Terry L.; Davis, Brennan; Ebert, Jane E.J .; Kumanyika, Shiriki; Laczniak, Russell N.; Machin, Jane; Motley, Carol M.; Peracchio, Laura A.; Pettigrew, Simone; Scott, Maura L.; Bieshaar, Mirjam N.G . van Ginkel

doi:10.1509/jppm.30.1.5

Cited by 397 publications

(609 citation statements)

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“…In order to address this research question, we draw on the consumer confusion literature (Mitchell et al, 2005;Mitchell & Papavassiliou 1999), and argue, as do Block et al (2011), that having nutrition knowledge is not sufficient to change consumers' food consumption. Consumers need appropriate nutrition literacy, which goes beyond having healthy eating knowledge; it encompasses having correct information (i.e.…”

Section: The Impact Of Consumer Confusion On Nutrition Literacy and Smentioning

confidence: 99%

Section: The Impact Of Consumer Confusion On Nutrition Literacy and Smentioning

confidence: 99%

“…Although nutrition knowledge means having nutrition-related information, nutrition literacy involves both understanding such information, and taking action on that knowledge to achieve nutrition goals and wellbeing. Block et al (2011) suggest that nutrition literacy encompasses three elements: conceptual knowledge (i.e. reading and understanding information about food, nutrition facts, and food sources), procedural knowledge (i.e.…”

Section: Nutrition Literacy and The Issue Of Consumer Confusionmentioning

confidence: 99%

“…It offers a new perspective on the impact of healthy eating communications and food consumption, and leads to significant implications for 6 nutrition researchers, policy-makers, and marketing managers, at a time when healthy eating is high on the policy-making agenda . The important albeit underresearched role of nutrition knowledge in nutrition literacy, food choice, and consumption has led to a call from researchers to further investigate associations between this type of knowledge, and food consumption (Block et al, 2011;Wardle, Parmenter & Waller, 2000;Worsley, 2002).Thus, we address this literature gap. Implications include the need for relevant stakeholder groups to consider their various audiences' baseline nutrition knowledge when communicating healthy eating messages, and the need for policy-makers to consider competing, and potentially misleading nutrition information sources, which consumers might perceive as legitimate.…”

mentioning

confidence: 99%

“…legitimate knowledge), the ability to understand such information (i.e. nutrition self-efficacy), as well as the opportunity, and motivation, to use such nutrition knowledge to make healthy food choices that lead to overall healthy diets (Block et al, 2011).Indeed, an alternative explanation as to why consumers are failing to implement healthy dietary behaviors could be that consumers do respond to healthy eating communications, but they do so from their level of nutrition understanding. Consumers may be confused due to limited or flawed nutrition knowledge acquired from sources that lack proper expertise in nutrition or that, alternatively, have commercial rather than health-related objectives.…”

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confidence: 99%

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The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

Cornish

Moraes

2015

Psychology and Marketing

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This paper examines the impact of consumer confusion on nutrition knowledge, literacy, and dietary behavior. While previous research largely focuses on understanding why consumers might not respond to healthy eating communications, this paper seeks to uncover the various behavioral responses to such campaigns, particularly those that contravene health communication objectives. Using an interpretive methodology, findings suggest that most participants do respond to health communications by striving to eat healthily, but inadequate nutrition information derived from unreliable sources, flawed baseline nutrition knowledge, and poor nutrition literacy hinder participants' efforts. Inconsistent, incomplete, and contradictory information leaves many participants feeling confused about how to implement healthy eating habits. Further, a lack of ability to differentiate between credible and unreliable sources of nutrition information means that many participants blame their confusion on policy-makers, and express frustration and cynicism towards vague and often contradictory communications. This, in turn, increases participants' reliance on food adverts, product labels, and other commercial sources of ambiguous yet appealing information. The paper's theoretical contribution includes a consumer confusion framework for healthy eating, and policy implications highlight that health campaigns seeking to increase consumer awareness of healthy eating are not enough. Policymakers must become the most credible sources of information about healthy eating, and distinguish themselves from competing and unreliable sources of nutrition information.Keywords: Nutrition Knowledge; Nutrition Literacy; Consumer Confusion. The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary BehaviorThe aim of this research is to explore whether consumer confusion regarding healthy eating and nutrition information has a negative impact on nutrition knowledge and literacy, as well as on dietary behaviors. Healthy eating can be defined as the eating behaviors that enable a person to achieve "a state of complete physical, mental, and social wellbeing, and not merely the absence of disease or infirmity" (World Health Organization [WHO], 2007). The best health outcomes are associated with balanced dietary patterns that boast high intakes of fruits, vegetables and grains, not just eating or avoiding a single food (Nestle, 2007;Wansink, 2007). Nutrition literacy is essential to healthy eating: it can be seen as the end result of many pushes and pulls, and a response to multiple forces that create an overall nutrition environment (Blaylock, Smallwood, Kassel, Variyam & Aldrich, 1999). One such pull is the rise of healthy eating communications, and social marketing campaigns devised by policy-makers who seek to encourage healthier dietary habits among consumers. Indeed, the dramatic rise in obesity over the past decade (Finkelstein et al., 2012;Stevens et al., 2012) has prompted academic discourse to assist the development of interv...

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Section: The Impact Of Consumer Confusion On Nutrition Literacy and Smentioning

confidence: 99%

Section: The Impact Of Consumer Confusion On Nutrition Literacy and Smentioning

confidence: 99%

Section: Nutrition Literacy and The Issue Of Consumer Confusionmentioning

confidence: 99%

mentioning

confidence: 99%

mentioning

confidence: 99%

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The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

Cornish

Moraes

2015

Psychology and Marketing

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It's good for me: It has added fibre! An exploration of the role of different categories of functional foods in consumer diets

Cornish

2012

J of Consumer Behaviour

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This study extends extant research by examining the impetus behind the consumption of both nutritionally rich and nutritionally poor functional foods. It uses diaries and in‐depth interviews and demonstrates that nutritionism theory, that is, where focus shifts from base food products to their constituent nutrients, is central to consumers' perception and consumption of functional foods. An unfortunate consequence is that consumers are unable to distinguish between nutritionally rich and nutritionally poor functional foods, believing instead the health claims of both. Nutritionally poor foods are often as unhealthy and calorific as nonfortified alternatives, and thus this consumption behaviour can have a negative impact on consumer well‐being. This is exacerbated by functional foods being used to boost unhealthy diets as an alternative to more substantial dietary overhaul and being habitually used as substitutes for healthy foods such as fruits and vegetables. Finally, this article reveals that theories of guilt and justification can and should be applied to the consumption of functional foods because many consumers often use functional foods and the nutrients therein to assuage any guilt resultant from unhealthy eating patterns. This study has important implications for nutrition policies. It illustrates the necessity of educating consumers about (i) what constitutes a healthy diet and (ii) the role of nutrients as building blocks in healthy diets, highlighting the importance of choosing appropriate sources for these nutrients. This should enable them to make healthier dietary choices and reduce their propensity to use functional foods as a quick fix to unhealthy eating patterns. Copyright © 2012 John Wiley & Sons, Ltd.

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Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables

Makhal

Robertson

Thyne

et al. 2020

J of Consumer Behaviour

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Fruits and vegetables that fail to conform to an aesthetic standard are labelled suboptimal and are often devalued and ultimately discarded. Although consumers perceive suboptimal produce negatively, little is known about how these perceptions are formed and indeed the socialisation process behind them. Using 11 focus group discussions with New Zealand children aged 5–11 years (N = 97), this study explores these socialisations. The results show that family practises around growing and repurposing suboptimal produce, learning about suboptimal produce waste, and acting on that knowledge when making produce choices, facilitates the acceptance of suboptimal produce. Alternatively, observations of parents' produce choice behaviours, and parents' instructions or norms for choosing, preparing, and eating produce socialise the rejection of suboptimal produce. The implications of the study show how environmental sustainability with respect to the food waste problem could be effectively addressed if public policy moves towards strategies that “normalise” suboptimal produce. The interventions recommended show how public campaigns would be more effective by targeting children, who are not only concerned about environmental sustainability, but also through their growing agency and positive pester‐power may influence households to reconsider how food is valued.

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From Nutrients to Nurturance: A Conceptual Introduction to Food Well-Being

Abstract: The authors propose a restructuring of the "food as health" paradigm to "food as well-being

Cited by 397 publications

References 54 publications

The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

The Impact of Consumer Confusion on Nutrition Literacy and Subsequent Dietary Behavior

It's good for me: It has added fibre! An exploration of the role of different categories of functional foods in consumer diets

Normalising the “ugly” to reduce food waste: Exploring the socialisations that form appearance preferences for fresh fruits and vegetables

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