From Perception to Change. A Model for Prevention Communication

Volterrani, Andrea

doi:10.17501/medcom.2017.3110

Cited by 1 publication

(2 citation statements)

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“…The Central Office of the Presidency for the Relations with the Public in Sardinia region (Italy), coordinates the net of UrP offices, flexibly adapting to changes deriving from the digital transformation, introducing innovative practices of public management and implementing a model based on a matrix structure, articulated in projects and processes. We think that this model is really promising in terms of citizenship engagement (Volterrani, 2017(Volterrani, , 2018, reputation, and transparency of information (Gola, Meloni, Porcu (2018). For this reason we want to share strategies and best practices that could be applied in principle to many public institutions.…”

Section: The Kinaesthetic Approach: the Urp (Public Relations Office)mentioning

confidence: 99%

“…The key word in this case is "participation" ( (Volterrani, 2017(Volterrani, , 2018Gola, Meloni, Porcu (2018)). Because by participating, by socialising, by feeling free to express our thought and our opinion, we all also feel part of the common governance of public affairs, active players and not passive entities.…”

Section: The Social Health Models and Good Practicesmentioning

confidence: 99%

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Social Media and Health Communication: The Future of Public Services

Gola¹,

Meloni²,

Porcu³

2018

World Conference on Media and Mass Communication

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Social networks are really useful tools for public communication if we are able to manage them to improve the effectiveness of our messages in terms of engagement of citizens. Health is no exception. On the contrary, it is a fertile ground on which to innovate to make patients' lives easier, increasing online services and stimulating the interaction and communicating with patients. On this basis, we present a research about the social communication applied to public services. We analyze it, individuating crucial matters and innovative solutions. Social communication is transparency, involvement and information: three valid key points also for public communication in general, which can move towards new horizons and represents a great opportunity for the public governments. On the basis of statistical analysis and direct experience in Azienda Ospedaliero-universitaria of Cagliari (AOU-Cagliari), we conclude that introducing social media in public organizations, and in health organizations in particular, is not only useful, but it is a real public service. On the one hand, users want to interact and give a feedback; on the other hand, they increasingly require services that are delivered through mobile devices, which avoid waste of time. All these changes can greatly contribute to make the public health and the public administration more citizen-friendly.

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Section: The Kinaesthetic Approach: the Urp (Public Relations Office)mentioning

confidence: 99%

Section: The Social Health Models and Good Practicesmentioning

confidence: 99%