From Physical to Digital: Investigating Consumer Behaviour of Switching to Mobile Wallet

Alaeddin, Omar; Rana, Avinash Kaur; Zainudin, Zalina; Kamarudin, Fakarudin

doi:10.17512/pjms.2018.17.2.02

Cited by 82 publications

(71 citation statements)

References 26 publications

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“…The acceptance of technology products and services has hugely predicted by TAM. TAM is applicable to explore the mobile wallet switching behaviour among Malaysian customers [14]. In this research, TAM will be used to investigate the factors influencing the consumers' behavioural intention to accept of the mobile wallet in Malaysia.…”

Section: B Technology Acceptance Model (Tam)mentioning

confidence: 99%

Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Jin¹,

Seong²,

Khin³

2020

Journal of Southwest Jiaotong University

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A mobile wallet is a part of financial technology products and it is still in the infant stage in Malaysia. This study applied 2 theories such as Theory of Reasoned Action and Theory of Acceptance Model. The research objectives of this paper are 1) to investigate the factors influencing consumers’ behavioural intention to accept of the mobile wallet in Malaysia, 2) to analyze the relationships between perceived usefulness, perceived ease of use, perceived security, social influence, price value, social media, brand image, and behavioural to accept the mobile wallet, and 3) to examine the relationship between the behavioural and intention to accept of the mobile wallet in Malaysia. Quantitative data analysis was employed in this study. The results implied that perceived usefulness, perceived ease of use, social influence, and brand image have a significant relationship on the consumers’ behavioural to accept of the mobile wallet, and also the consumers’ behavioural has a significant relationship on the intention to accept mobile wallet. Considerably, the mobile wallet companies can formulate appropriate marketing decisions in designing a more personalized mobile wallet to Malaysian consumers and protect the benefits of consumers’ secured digital payment to motivate mobile wallet acceptance.

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Section: B Technology Acceptance Model (Tam)mentioning

confidence: 99%

Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Jin¹,

Seong²,

Khin³

2020

Journal of Southwest Jiaotong University

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“…If the operation of features is delicate, it will have an impact on reducing the use of the application. Benefits and Ease of use (Alaeddin, Rana, Zainudin, & Kamarudin, 2018) are shown by the ease of getting requests, the ease of installing apps, the flexibility in learning and cellular users of DANA applications. A user interface that has an attractive design and is easy to use will increase the perceived system benefits and increase the chance of adopting the application (Aydin, 2016).…”

Section: Perceived Ease Of Use On Mobile Paymentmentioning

confidence: 99%

User Mobile Payment Behavior Using Technology Acceptance Model (TAM): Study of "Dana" E-Wallet Users

Isrososiawan

Hurriyati

Dirgantari

2019

Minds

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This study aims to determine the effect perceived usefulness on Mobile Payment and perceived ease of use. This research uses a quantitative approach with a questionnaire data collection tool. Population of this study is the graduate students of the Universitas Pendidikan Indonesia with a total sample of 100 students, a quota sampling method applied. Hypotheses of “DANA” application analyzed by using multiple regression analysis. The findings in this study indicate that perceived easefulness and perceived ease of use had a positive and significant effect on mobile payment.

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“…The growth of MFIs seems to be no longer sustainable with inflows of FDI. This is mainly because FDI inflows benefit technology advancement, large volume size and skilled labour where these conditions do not entail activities which require the support of MFIs (Ahlin, Lin, & Maio, 2011;Alaeddin, Altounjy, Zainudin, & Kamarudin, 2018;Hermes, Lensik, & Meesters, 2011).…”

Section: The Determinants Of Firms' Characteristics and Macroeconomicmentioning

confidence: 99%

Regulation, Supervision and Social and Financial Efficiency of Microfinance Institutions in ASEAN-5 Countries

Zainal

Kamarudin

Law

et al. 2020

MJES

Self Cite

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From Physical to Digital: Investigating Consumer Behaviour of Switching to Mobile Wallet

Cited by 82 publications

References 26 publications

Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

Consumers’ Behavioural Intention to Accept of the Mobile Wallet in Malaysia

User Mobile Payment Behavior Using Technology Acceptance Model (TAM): Study of "Dana" E-Wallet Users

Regulation, Supervision and Social and Financial Efficiency of Microfinance Institutions in ASEAN-5 Countries

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