2015
DOI: 10.1080/01596306.2015.1066311
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From PISA to national branding: exploring Finnish education®

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Cited by 23 publications
(19 citation statements)
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“…Thus, while implying that the Finnish educational outlook needs to be renewed, it also announces that future education exports will be viewed as "a normal activity" in Finnish higher education, indicating its current exceptionality. The ministry's strategy has been criticized by Finnish scholars for being too vague (Schatz, 2016;Schatz et al, 2017) and for promoting export activities that are too foreign for higher education institutions (Cai et al, 2013). Simpson (2018) has criticized the deployment of high-quality education and equality-branding as a form of discursive construction that can be understood as ethnocentric because it fosters "othering" between nations.…”
Section: Finnish Higher Education: Expanding the Nation's Education Brandmentioning
confidence: 99%
See 1 more Smart Citation
“…Thus, while implying that the Finnish educational outlook needs to be renewed, it also announces that future education exports will be viewed as "a normal activity" in Finnish higher education, indicating its current exceptionality. The ministry's strategy has been criticized by Finnish scholars for being too vague (Schatz, 2016;Schatz et al, 2017) and for promoting export activities that are too foreign for higher education institutions (Cai et al, 2013). Simpson (2018) has criticized the deployment of high-quality education and equality-branding as a form of discursive construction that can be understood as ethnocentric because it fosters "othering" between nations.…”
Section: Finnish Higher Education: Expanding the Nation's Education Brandmentioning
confidence: 99%
“…Simpson (2018) has criticized the deployment of high-quality education and equality-branding as a form of discursive construction that can be understood as ethnocentric because it fosters "othering" between nations. Thus, this kind of nation-branding can be perceived as being based on an over-simplistic image of education that ignores diversities and creates a hierarchy of nations (Schatz et al, 2017). Relating to aspects of quality and ethics, Finnish education exports are presented as being based on "sustainable development and mutual ethics" (Ministry of Education and Culture 2016, 2).…”
Section: Finnish Higher Education: Expanding the Nation's Education Brandmentioning
confidence: 99%
“…Consequently, education became an important asset in Finland's image and identity. In fact, Finland has invested considerably in the international educational export sector (Schatz et al 2016), and, although Finland's place in the international ranking dropped in the latest PISA assessment, it is still placed the highest in Europe. Here, our goal is to assess the variables that most distinguish Finland from the other countries participating in the PISA.…”
Section: The Finnish Educational System and The Pisamentioning
confidence: 99%
“…Perhaps, though, these excerpts show how discourses on Finnish education can (re)produce discourses of cultural othering (Dervin, 2016;Said, 1978). Here one can see how the ventriloquist manipulates the voices of the puppet -the nation branding of Finnish education (Schatz et al, 2015). This means that when Others (culturally, linguistically, socially, geographically etc.)…”
Section: Excerpt 1 Taken From Wwwhundredfi 'Visions' Imentioning
confidence: 99%
“…As Kapferer (2012, p. 2) argues "whether they like it or not, (countries) act de facto as a brand -a summary of unique values and benefits". The role of 'Finnish nation branding' and Finnish education 'as an economic export' has been discussed by Dervin (2015a), Schatz et al (2015) whereby Finnish education can be viewed through the context of an economically orientated export strategy (Kantola & Kettunen, 2012). In addition, the role of Finnish higher education export strategies (Schatz, 2016) has contributed to a vast amount of discourses on Finnish education creating an 'educational hegemonic position' (Varjo et al, 2013) and an educational 'hyper-brand' (Dervin, 2015a).…”
mentioning
confidence: 99%