“…In this regard, the inclusion on the WHL is a propagator of information for a large number of entities and benefits from even greater dissemination through social networks and the Internet in general. Therefore, one might posit a positive correlation between inclusion in the WHL and a significant increase in tourist flows to these places (Lazzarotti, 2000;Yang, Lin, & Han, 2009;Van der Aa, 2005, Mondini & Re, 2012Lo Piccolo & Leone, 2014). So, it comes as no surprise that many UNESCO sites have also become renowned tourist destinations (Cuccia, Guccio, & Rizzo, 2014;Patuelli, Mussoni, & Candela, 2012;Roh, Bak, & Min, 2015).…”