2019
DOI: 10.1108/intr-05-2018-0232
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From power to punishment: consumer empowerment and online complaining behaviors

Abstract: Purpose The purpose of this paper is to examine how psychological empowerment affects individuals’ likelihood of publicly punishing a company with whom they had unsatisfactory experiences through online complaining behaviors. Design/methodology/approach A 3 (intrapersonal empowerment: high/low/control) by 3 (interactional empowerment: high/low/control) online experiment was designed using the priming technique. Following the priming tasks, participants were given a scenario in which a restaurant failed their… Show more

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Cited by 15 publications
(5 citation statements)
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“…The intrapersonal component includes the elements of perceived control (emotion), selfefficacy (cognition), and perceived competence (cognition) (Hur 2006;Li 2019;Zimmerman 1995;Zimmerman et al 1992). Specifically, perceived control refers to one's belief about their ability to exert influence in different specific contexts (e.g.…”
Section: Psychological Empowermentmentioning
confidence: 99%
See 1 more Smart Citation
“…The intrapersonal component includes the elements of perceived control (emotion), selfefficacy (cognition), and perceived competence (cognition) (Hur 2006;Li 2019;Zimmerman 1995;Zimmerman et al 1992). Specifically, perceived control refers to one's belief about their ability to exert influence in different specific contexts (e.g.…”
Section: Psychological Empowermentmentioning
confidence: 99%
“…The interactional component involves several categories in cognition, including critical awareness, understanding causal agents, skill development and transfer across life domains, and resource mobilisation (Hur 2006;Li 2019;Zimmerman 1995;Zimmerman et al 1992). Specifically, critical awareness refers to one's knowledge about the socio-political environment (e.g.…”
Section: Psychological Empowermentmentioning
confidence: 99%
“…Empowerment theory (Zimmerman, 1995) proposed the concept of psychological empowerment which reflects individuals’ perspectives regarding themselves and their ability to influence others and is demonstrated through control, self-efficacy, and perceived competence (Zimmerman, 1995). Applied in marketing, consumer empowerment is a psychological condition that stimulates behavior (Li, 2019). Consumer e-empowerment is an embryonic concept in the marketing literature (Hartmann et al , 2018), which appeared with the emergence of new technologies (such as social media) that are claimed to empower individual users.…”
Section: Theoretical Background and Conceptual Frameworkmentioning
confidence: 99%
“…Perkins and Zimmerman (1995) noted that “psychological empowerment theory and interventions can be applied to a “wide diversity of settings” and empowerment links mental health with the available support or help (p. 569). In the past decade, this important concept from the field of social psychology and management is increasingly drawing attention from IS researchers to scrutinize the impact of information systems on individual users in different contexts (Füller et al , 2009; Li and Gregor, 2011; Li et al , 2017a; Li, 2019). In this study, a psychological self-help initiative is enabled via our intelligent PSS that equips a user with mobilizable IT resources or knowledge to more effectively manage stress and anxiety.…”
Section: Theoretical Foundationmentioning
confidence: 99%