From praise to polarization: the role of controversial reviews in shaping consumer behavior in the PC game market

Wan, Monique S. K.; Sam, Alfred F.

doi:10.1057/s41270-024-00359-2

J Market Anal

2024

DOI: 10.1057/s41270-024-00359-2

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From praise to polarization: the role of controversial reviews in shaping consumer behavior in the PC game market

Monique S. K. Wan,

Alfred F. Sam

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From praise to polarization: the role of controversial reviews in shaping consumer behavior in the PC game market

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References 62 publications

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