From psychophysics to the world… data acquired, lessons learned

Moskowitz, Howard R.

doi:10.1016/j.foodqual.2003.11.001

Cited by 11 publications

(2 citation statements)

References 23 publications

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“…Much of the early cross-fertilization between sensory analysis and experimental psychology can be traced to the Behavioral Sciences Division at the US Army's Natick Laboratories under the leadership of Dr. Harry L. Jacobs (Meiselman and Schutz, 2003;Moskowitz, 2004). These laboratories have produced many of today's leading scientists in both basic and applied sensory research.…”

Section: Convergence Of Sensory Evaluation and Experimental Psychologymentioning

confidence: 99%

Sensory Science

Prescott¹,

Hayes

Byrnes

2014

Encyclopedia of Agriculture and Food Systems

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Section: Convergence Of Sensory Evaluation and Experimental Psychologymentioning

confidence: 99%

Sensory Science

Prescott¹,

Hayes

Byrnes

2014

Encyclopedia of Agriculture and Food Systems

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“…Cognitive bias may be introduced as a consequence of heuristics, social influence, individual motivation factors, or a combination of these [10]. To overcome this problem, modern psychophysics, which quantifies relationships between physical events and psychological responses, can be used as a tool to understand products and individual consumer differences by utilizing the respondent as a measuring device [11]. Moreover, assaying a relatively large population of human subjects with modified conjoint analysis and rule-developing experimentation (RDE) mitigates most interactive issues [12].…”

Section: Introductionmentioning

confidence: 99%

Identifying the Drivers of a Foliage Plant Purchasing Decision via Contemporary Psychophysics

Dewar¹,

Keene²,

Kalk³

et al. 2016

Horticulture

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Using modified conjoint analysis techniques, two separate yet sequential studies were conducted to gain a better understanding of foliage plant consumers and their plant/purchasing preferences. The first study primarily focused on consumers' perceptions of a foliage plant and various purchasing conditions. The second study focused on accessories featured with a foliage plant in a retail setting. These studies revealed elements that appealed to each study's population as a whole, to specific demographic groups, and to different segments of the overall populations. Through both studies, the concept of "buy one, get one free" was of strong interest to the majority of participants. Elements related to consumer benefits, such as "this plant has been proven to improve the indoor air quality of your home," received the highest overall interest in study one, while elements related to plant containers, sleeves, and value garnered high overall interest in study two. Sorting the data by various demographic groups revealed a multitude of differences in consumer preference for foliage plants and plant purchasing experiences, which allow for targeted marketing by foliage plant retailers. K-clustering revealed separate and unique segments in each study. Study one resulted in a larger segment of the sample population (61%) primarily interested in consumer benefits, while the smaller segment (39%) was chiefly interested in plant care. Study two produced a segment (57%) interested in monetary value, as well as a segment (43%) drawn to plants bred by renowned breeders and promoted by sources such as Better Homes and Gardens. These observations will allow nurseries and retailers to customize the plant purchasing experience according to specific consumer preferences, thereby increasing consumer engagement and reinforcing purchasing decisions.

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The Consumer Explorer: The Key to Delivering the Innovation Strategy

Paredes

Lopetcharat²

2012

Product Innovation Toolbox

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From psychophysics to the world… data acquired, lessons learned

Cited by 11 publications

References 23 publications

Sensory Science

Sensory Science

Identifying the Drivers of a Foliage Plant Purchasing Decision via Contemporary Psychophysics

The Consumer Explorer: The Key to Delivering the Innovation Strategy

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