“…The academic journal Feminist Media Studies has greatly participated in formalizing this trend by publishing in 2014 and 2015 three essay instalments on the topic (Berridge and Portwood-Stacer, 2015). These essays addressed various social media campaigns in specific countries like India (Bowles Eagle, 2015; Guha, 2015), the United States of America (Conley, 2014; Horeck, 2014) and Kenya (Higgs, 2015), as well as in transnational contexts (Khoja-Moolji, 2015; Loken, 2014). Overall, the literature on hashtag feminism examines the use of online platforms and their hashtag feature to counter or condemn discrimination, violence and sexual assault against women, sometimes offering analyses from an intersectional stance, namely, by revealing the specific forms of misogyny experienced by women of colour (Baer, 2016; Jackson, 2016; Williams, 2015).…”