From silos to synergies: A systematic review of luxury in marketing research

Sharma, Amalesh; Borah, Sourav Bikash; Haque, Tanjum

doi:10.1016/j.jbusres.2021.09.007

Cited by 18 publications

(4 citation statements)

References 135 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Secondly, our study contributes to the luxury literature and adds to previous research such as Gurzki and Woisetschläger (2017), Rathi et al (2022), Sharma et al (2022) and Wang (2022) by advancing conceptual clarity. On the one hand, the study characterises the perspectives by identifying their distinct key concepts and particularities.…”

Section: Theoretical Contributionsmentioning

confidence: 62%

“…Against this background, our study responds to the need of conceptual clarity in luxury research and thus adds to previous research such as Gurzki and Woisetschläger (2017), Rathi et al (2022), Sharma et al (2022) and Wang (2022). While these earlier works provide a high-level overview of the major themes and clusters in luxury research, our study is concept-driven and attempts to meet fundamental conceptual needs.…”

Section: Introductionmentioning

confidence: 63%

See 1 more Smart Citation

Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review

Gummerus

Koskull

Kauppinen‐Räisänen

et al. 2023

QMR

View full text Add to dashboard Cite

Purpose Past research on luxury is fragmented resulting in challenges to define what the construct of luxury means. Based on a need for conceptual clarity, this study aims to map how research conceptualises luxury and its creation. Design/methodology/approach This study presents a scoping review of luxury articles published in peer-reviewed journals. Of the initial 270 articles discovered by using the database of Scopus, and after control searching in Web of Science and reference scanning, 54 high-quality studies published before the end of 2020 were found to meet the inclusion criteria and comprised the final analytical corpus. Findings The findings demonstrate that research approaches luxury and its creation from three different perspectives: the provider-, consumer- and co-creation perspectives. In addition, the findings pinpoint how the perspectives differ from each other due to fundamental and distinguishing features and reveal particularities that underlie the perspectives. Research limitations/implications The suggested framework offers implications to researchers who are interested in evaluating and developing luxury studies. Based on the identified luxury perspectives, the study identifies future research avenues. Originality/value The study contributes to the luxury research stream by advancing an understanding of an existing pluralistic perspective and by adding conceptual clarity to luxury literature. It also contributes to marketing and branding research by showing how the luxury literature connects to the evolution of value creation research in marketing literature.

show abstract

Section: Theoretical Contributionsmentioning

confidence: 62%

Section: Introductionmentioning

confidence: 63%

Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review

Gummerus

Koskull

Kauppinen‐Räisänen

et al. 2023

QMR

View full text Add to dashboard Cite

show abstract

“…The consequences of moral decisions are difficult to assess in implicit moral decisions. Although counterfeit luxury consumption harms legitimate producers, buyers usually cannot directly witness the harm and easy to rationalize their behaviors (Sharma et al 2022). That is, purchasing counterfeit luxury products causes indirect harm (Jiang et al 2019).…”

Section: Discussionmentioning

confidence: 99%

Mechanism of Implicit Moral Decision in the Context of Non-deceptive Counterfeit Luxury Consumption

Jin

Dai

et al. 2023

Preprint

View full text Add to dashboard Cite

The implicit moral decision exists widely in our daily life, such as the non-deceptive counterfeit luxury consumption, imitating artwork and so on, but its moral decision mechanism remains to be clarified. The implicit moral decision has two distinct characteristics compared with the traditional moral decision, namely the difficulty in assessing consequences and the vague moral boundaries. This study is dedicated to studying how moral beliefs affect individuals’ moral decision process and decision outcomes in implicit moral decisions, as well as the effect of attitude function, which can impact the implicit degree of moral decision. We employed transcranial direct current stimulation (tDCS) to examine the neural underlying and the effect of moral belief on counterfeit luxury consumption. Our results showed that the moral belief in counterfeit luxury consumption was higher for the a-tDCS group (left anodal/right cathodal tDCS over dorsolateral prefrontal cortex) than the s-tDCS group (sham stimulation). The purchase intention of the s-tDCS group is higher than that of the a-tDCS group. Moreover, the response time of the value-expressive function is longer for the a-tDCS group than that of the s-tDCS group. Hence, these results suggested that moral beliefs can change implicit moral decisions, which is also related to the left dorsolateral prefrontal cortex (DLPFC). Besides, attitude functions can affect the relationship between moral beliefs and moral decision processes, but it does not affect the relationship between moral beliefs and moral decision outcomes. In summary, these findings can help solve the social problems caused by implicit moral decisions.

show abstract

“…This review differentiates from other recent literature reviews by exploring in-depth intangible sources of luxury value through the theoretical lens of the signalling status theory. These intangible sources of luxury value may complement recent efforts to examine literature on luxury branding-for example, Kumar et al (2020) and Sharma et al (2022)-by providing a framework useful beyond conventional luxury brand management. For example, there are emerging forms of luxury that are characterized by experiential, ephemeral and consumer-defining qualities rather than physical brands and products (Thomsen et al, 2020).…”

Section: Introductionmentioning

confidence: 94%

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

Fuentes

Martínez

Kolbe

2022

Int J Consumer Studies

View full text Add to dashboard Cite

Previously, signalling status had been primarily studied from the conspicuousness of luxury brands, including high prices and prominent designs. However, less attention has been directed toward other elements of brands that could be strategically managed in order to enable consumers signalling status. This study synthesizes the literature using a framework based on four intangible attributes of luxury brands: user profile, purchase usage, personality and values and heritage. The topics studied under each of the four intangible attributes were analysed using a systematic approach. Based on the interconnectedness of the topics studied, this review proposes that the intangible attributes used as a framework may have a synergistic interaction, in contrast with the current perspective that considers them as independently and equally relevant for consumers signalling status. It also reports the psychological function of these intangible attributes and supports the notion that consumers use luxury brands either to routinely affirm their status within a group or to enhance that status. This review contributes to the literature on luxury and signalling by considering luxury consumption as a social process. A functional perspective on the intangible attributes of luxury brands provides the basis for some insightful directions to advance this field of research.

show abstract

From silos to synergies: A systematic review of luxury in marketing research

Cited by 18 publications

References 135 publications

Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review

Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review

Mechanism of Implicit Moral Decision in the Context of Non-deceptive Counterfeit Luxury Consumption

The role of intangible attributes of luxury brands for signalling status: A systematic literature review

Contact Info

Product

Resources

About