“…We very quickly concluded, both in the light of our observations and from insights found in the literature (Black & Lynch, 2004;Ashton & Sung, 2006;Keep et al, 2006;Keep, 2009b;MacLeod & Clarke, 2009;Department of Innovation, Industry, Science and Research, 2009), that the full contribution of a skilled workforce to individual firms, industry sectors, regions and the economy may not be realised unless, inter alia, employers cogently address demand-side factors. Such demand-side activity on the part of employers must include responsibility for integrating attraction, development, effective utilisation and retention of skills into their employee-engagement and people-management practices within the context of a sustainable business strategy.…”