2015
DOI: 10.1111/1467-8551.12104
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From Temporary Competitive Advantage to Sustainable Competitive Advantage

Abstract: Both industrial organization theory (IO) and the resource‐based view of the firm (RBV) have advanced our understanding of the antecedents of competitive advantage but few have attempted to verify the outcome variables of competitive advantage and the persistence of such outcome variables. Here by integrating both IO and RBV perspectives in the analysis of competitive advantage at the firm level, our study clarifies a conceptual distinction between two types of competitive advantage − temporary competitive adva… Show more

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Cited by 150 publications
(130 citation statements)
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References 113 publications
(185 reference statements)
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“…As production and management capacities have become globally standardized, many formerly effective strategies (e.g., cost reduction, speed of technology development, and automation) no longer contribute to competitive advantage [1,2]. Recognizing these threatening environmental changes, companies are striving to achieve competitive advantages with sustainability-oriented innovations [3,4].…”
Section: Introductionmentioning
confidence: 99%
“…As production and management capacities have become globally standardized, many formerly effective strategies (e.g., cost reduction, speed of technology development, and automation) no longer contribute to competitive advantage [1,2]. Recognizing these threatening environmental changes, companies are striving to achieve competitive advantages with sustainability-oriented innovations [3,4].…”
Section: Introductionmentioning
confidence: 99%
“…Huang et al (2015) tried to integrate both industrial organisation theory (IO) and the resource-based view of the firm (RBV) in order to clarify the conceptual distinction between two types of competitive advantage-the temporary and the sustainable competitive advantage. The results supported the IO theorists' proposition that a firm's temporary competitive advantage can be gained via strengthening its market position in an industry.…”
Section: Industry and Porter's Five Forcesmentioning
confidence: 99%
“…Therefore, as postulated by the theory, the higher the value on the Likert scale assessed by managers, the lower the level of the firm's perceived profitability. All the items representing industry construct are based on relevant papers by Huang et al (2015); Pecotich et al (1999); Espallardo and Ballester (2009);and Leonidou et al (2017).…”
Section: Data Collection Research Constructs and Their Measurementmentioning
confidence: 99%
“…One more recent study by Huang, Dyerson, Wu and Harindranath (2015) sought to explain how Temporary Competitive Advantage (TCA) is turned to Sustainable Competitive Advantage (SCA). The purpose of the study was to integrate both the industrial organization theory and the resource based view theory in the analysis of competitive advantage at the firm level.…”
Section: The Process Of Building Sustainable Competitive Advantagementioning
confidence: 99%
“…On the other hand, other firms continuously develop new technologies while others stay bound to obsolete technology. Huang, Dyerson, Wu and Harindranath (2015), note that formerly stable environments are becoming uncertain as a result of accelerating technological change, globalization, industry convergence, aggressive competitive behaviour and deregulation. Since firms need to possess rare, inimitable and heterogeneous resources in order to develop a source of sustainable competitive advantage, then a challenge exists for firms operating in an industry where resources are mobile and homogeneous across firms.…”
Section: Introductionmentioning
confidence: 99%