From the Car Style Pregnancy towards the Brand Country Origin Recognition

Abstract

In the modern automotive industry, a car's style clearly defines its brand. In the context of globalization, a question has recently emerged concerning the relationship between a country's culture and the car style of a particular brand. The style is one way to place car morphologies into a meaningful structure, called the "telling structure." This research hypothesizes that a stylist tries to compress a car's form and make it a refined unicum that is streamlined with some inherent features, which express a brand's cultural aesthetics. Using the cognitive paradigm that an end user transforms explicit references into implic-it references and that the telling structure of a car's design features influences the recognition of the brand, this research demonstrates a novel method to ad-dress this hypothesis. Results from this study show that there is a relationship between the brand's country of origin and the perceived recognition of a car. However, a country's brand culture is not always represented by the style of the cars. In particular, the results indicate that some cars can actually lose their cultural identity, especially in the context of a worldwide market.

Towards a Better Understanding of the Influence of Visual References on Consumer Aesthetic Perception

“…This again matches Crilly's stereotype category of visual references. Bluntzer and Ostrosi (2019) were interested in how people perceive the place of origin of car brands and studied this among university students in Europe. They created a questionnaire and stripped all brand information from the car images, as well as developed two functions to describe completeness (the consumer's degree of recognition for a car's country of origin) and discrimination (the consumer's degree of inability to recognize all other countries).…”

Deep Learning Technology for Vehicle Recognition in Intelligent Security

“…As the main foothold of AI, security has become the focus of enterprises, governments and universities. The practical significance of this paper is that it has identified the basic research that promotes the development of intelligent security technology, combined with its own advantages, to promote the development of automobile identification technology towards intelligent security system, and accelerate innovation to grasp the initiative in international game relations [6].…”