“…To reduce the potential common method bias, we followed Podsakoff et al's (2012) suggestion to organize the data collection process to ensure the anonymity and confidentiality of the responses, emphasizing that there are no right or wrong answers, and covering the items relating to the predictor variables before those relating to the outcome variables. Furthermore, following the suggestions of Chang et al (2010) and Podsakoff et al (2003), we used multiple statistical remedies to ensure that common method v 2 Chi-Square, df degree of freedom, CFI comparative fit index, RMSEA root mean square error of approximation, SAMR social alliance management routines, MT mutual trust, RE relational embeddedness, RC relational commitment, SAP social alliance performance, SARBM social alliance relationship-building motive, SABEM social alliance benefits-exploiting motive bias is not an issue for this study. First, we performed Harman's single-factor test by subjecting all of the items in our study to exploratory factor analysis.…”