2023
DOI: 10.1080/23311975.2023.2232159
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From traditional roots to digital bytes: Can digitalizing ESG improves Ghanaian rural banks’ brand equity through stakeholder engagement, and customer loyalty?

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Cited by 13 publications
(1 citation statement)
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“…The reliability and accuracy of this sampling methodology have been demonstrated in prior studies (Nyantakyi et al, 2024; Owusu et al, 2022; Sappor et al, 2023). The Cochran technique was also applied to determine the sample size (Sarpong et al, 2023; Woolson et al, 1986). Equation 1 expresses the Cochran estimate:…”
Section: Methodsmentioning
confidence: 99%
“…The reliability and accuracy of this sampling methodology have been demonstrated in prior studies (Nyantakyi et al, 2024; Owusu et al, 2022; Sappor et al, 2023). The Cochran technique was also applied to determine the sample size (Sarpong et al, 2023; Woolson et al, 1986). Equation 1 expresses the Cochran estimate:…”
Section: Methodsmentioning
confidence: 99%