From Vision to Reality: Lessons in Creating a Marketplace of Ideas

Moorman, Christine; Heerde, Harald J. van; Moreau, C. Page; Palmatier, Robert W.

doi:10.1177/00222429221129661

Cited by 5 publications

(5 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Changing the thought style will also require changing the interactions beyond the inner circle. First, vertical interactions —between the members of a field's inner and outer circles—should be designed to integrate practitioners, consumer activists, and policy makers more comprehensively into theory development (Moorman et al 2022). While several fertile forums have already been established (e.g., the Theory + Practice in Marketing conference), members of the outer circle may take more substantial roles as coauthors, reviewers, or mentors of junior scholars.…”

Section: Discussionmentioning

confidence: 99%

“…These interactions, which may take the form of joint special issues, workshops, or funding schemes, need to go beyond applying conceptual entities from other fields to marketing phenomena. Instead, they need to be truly integrative and connect conceptual entities from both thought collectives, fostering theory blending instead of theory borrowing (Moorman et al 2022; Okhuysen and Bonardi 2011; Shaw et al 2018).…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Kindermann,

Wentzel,

Antons

et al. 2023

Journal of Marketing

View full text Add to dashboard Cite

This article analyzes the nature and temporal change of conceptual contributions in marketing scholarship with two complementary studies. First, based on a computer-aided text analysis of 5,922 articles published in the four major marketing journals between 1990 and 2021, we analyze how conceptual contributions have changed over time using the MacInnis (2011) framework. Results indicate that over the past three decades, theorizing efforts have strongly favored “envisioning” and “explicating” at the expense of “relating” and “debating,” with this imbalance increasing over time. Second, drawing on 48 in-depth interviews with editors, department heads, and authors, we seek to validate these patterns and uncover their underlying mechanisms. Our findings indicate that a prevalent thought style has developed in the field—defined by the research ideals of novelty, clarity, and quantification—that shapes the collective view of how marketing scholars, in their roles as authors, reviewers, and mentors, can make a valuable contribution to marketing scholarship. This thought style favors envisioning and explicating contributions and disfavors relating and debating contributions. Jointly, the two studies point to several rebalancing options that can reinvigorate relating and debating contributions while preserving the current strengths of the marketing field.

show abstract

Section: Discussionmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Kindermann,

Wentzel,

Antons

et al. 2023

Journal of Marketing

View full text Add to dashboard Cite

show abstract

“…In this vein, the 7th Retail Forum, which took place in Madrid in 2019, sparked the need for an investigation developed jointly by academics and retail executives to deepen the understanding of the opportunities and challenges posed by the technologies that were reshaping the industry. Thus, this study has a real-world focus (Moorman et al ., 2022). Specifically, it addresses the following research question: which are the technological solutions that retail experts identify as enablers of a superior competitive advantage?…”

Section: Introductionmentioning

confidence: 99%

Technology: a strategic imperative for successful retailers

Quiñones

Suárez²,

Cruz-Roche³

et al. 2023

IJRDM

View full text Add to dashboard Cite

PurposeIn the aftermath of the COVID-19 pandemic, technology is rewriting the way consumers shop as well as the retail operating models. In this context, investment in new technologies is a strategic imperative for retailers striving to remain relevant and profitable. Using Kahn's Retail Success Matrix as the conceptual framework, the aim of the study is to propose a classification of emerging technologies based on their potential for sustaining retailers' competitive strategies.Design/methodology/approachFollowing an initial qualitative study based on in-depth interviews and focus groups with 20 retail managers, the authors collected survey data from a sample of 168 retail and technology professionals. To achieve the research objectives, content, descriptive and multiple correspondence factor analyses were carried out.FindingsThe data analyses result on a map that plots the technological solutions that retail experts identify as enablers of four key competitive strategies: product superiority, enhanced customer experience, frictionless shopping experience and operational excellence.Practical implicationsThis research work provides valuable insight into how retail companies can capitalise on technology to create or reinforce their competitive positioning. The framework acts as a guide for retail companies to assess their technology priorities.Originality/valueThis exploratory empirical study is the result of a collaboration between academic researchers and retail professionals. Thus, it addresses challenges experienced by key stakeholders. The encompassing classification enables a better understanding of the impact of technology on retailers' competitive positioning.

show abstract

“…What process, then, can scholars follow to infuse the literature review with insights that help break out of existing knowledge silos? While valuable guidance exists for more traditional literature reviews (e.g., Denyer & Tranfield, 2009; Siddaway et al., 2019; Simsek et al., 2021), practical guidance for conducting literature reviews with theory‐generative intent – particularly reviews that challenge what we take for granted and focus on offering a field a new way of looking at an area, or perhaps even discover uncharted terrain – is scarce (Breslin & Gatrell, 2023; Moorman et al., 2022; Shaw et al., 2017). While many literature reviews excel in their systematic and rigorous approach, they often fail to trigger creative thinking.…”

Section: Introductionmentioning

confidence: 99%

Theorizing across boundaries: How to conduct a ‘breakout’ literature review

Gruner,

Minunno

2023

Int J Management Reviews

View full text Add to dashboard Cite

Best practice advice for literature reviews abounds, yet little advice is available for how to infuse a literature review with theory‐generative insights that break out of knowledge silos. To address this issue, we provide guidance on reviewing a range of literature for theory‐generative insights through a process of knowledge transfers from a source domain onto a target domain. To do so, mainly building on work concerned with analogical reasoning, we put forward a ‘breakout’ review model, which consists of three iterative stages. While we illustrate the process model in a supply chain management context, we aim to assist any organizational scholar interested in exploring cross‐disciplinary literature for new ways of thinking.

show abstract

From Vision to Reality: Lessons in Creating a Marketplace of Ideas

Cited by 5 publications

References 22 publications

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Conceptual Contributions in Marketing Scholarship: Patterns, Mechanisms, and Rebalancing Options

Technology: a strategic imperative for successful retailers

Theorizing across boundaries: How to conduct a ‘breakout’ literature review

Contact Info

Product

Resources

About