Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption

Sim, Jaeung; Cho, Daegon; Hwang, Youngdeok; Telang, Rahul

doi:10.1287/mksc.2021.1321

Cited by 42 publications

(21 citation statements)

References 12 publications

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“…We recognise that other types of arts engagement activities may exhibit a different trend over time. For instance, an analysis of Spotify’s streaming data in 60 countries has showed a notable reduction in music streaming during the COVID-19 outbreak, 31 in contrast to the surge in arts and crafts sales. 6 Therefore, future studies could extend our analyses by including other types of home-based arts engagement activities (e.g.…”

Section: Discussionmentioning

confidence: 99%

Longitudinal changes in home-based arts engagement during and following the first national lockdown due to the COVID-19 pandemic in the UK

Mak

Bone

2022

Perspect Public Health

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Aims: This study aimed to examine potential heterogeneity in longitudinal changes in home-based arts engagement during the first national lockdown and following gradual easing of restrictions in the UK. Furthermore, it sought to explore factors that were associated with patterns of longitudinal changes in home-based arts engagement. Method: Data were from the UCL COVID-19 Social Study. The analytical sample consisted of 29,147 adults in the UK who were followed up for 22 weeks from 21 March to 21 August 2020. Data were analysed using growth mixture models. Results: Our analyses identified five classes of growth trajectories. There were two stable classes showing little change in arts engagement over time (64.4% in total), two classes showing initial increases in arts engagement followed by declines as restrictions were eased (29.8%), and one class showing slight declines during strict lockdown followed by an increase in arts engagement after the easing of restrictions (5.9%). A range of factors were found to be associated with class membership of these arts engagement trajectories, such as age, gender, education, income, employment status, and health. Conclusion: There is substantial heterogeneity in longitudinal changes in home-based arts engagement. For participants whose engagement changed over time, growth trajectories of arts engagement were related to changes in lockdown measures. These findings suggest that some individuals may have drawn on the arts when they needed them the most, such as during the strict lockdown period, even if they usually had lower levels of arts engagement before the pandemic. Overall, our results indicate the importance of promoting arts engagement during pandemics and periods of lockdown as part of public health campaigns.

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Section: Discussionmentioning

confidence: 99%

Longitudinal changes in home-based arts engagement during and following the first national lockdown due to the COVID-19 pandemic in the UK

Mak

Bone

2022

Perspect Public Health

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“…This inherent timeliness of web data continues to be an essential lever for marketing scholars to advance our understanding of emerging substantive topics such as the sharing economy (e.g., Airbnb; Zervas, Proserpio, and Byers 2017), access-based business models (e.g., Spotify; Datta, Knox, and Bronnenberg 2018), and fake online content (e.g., Anderson and Simester 2014). More generally, web data enable researchers to weigh in on contemporary issues before any “conventional” data sets become available, such as measuring the effect of pandemic lockdown policies on consumption (Sim et al 2022).…”

Section: Using Web Data To Advance Marketing Thoughtmentioning

confidence: 99%

Fields of Gold: Scraping Web Data for Marketing Insights

Boegershausen¹,

Datta²,

Borah³

et al. 2022

Journal of Marketing

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Marketing scholars increasingly use web scraping and Application Programming Interfaces (APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the idiosyncratic and sometimes insidious challenges in its collection have received limited attention. How can researchers ensure that the datasets generated via web scraping and APIs are valid? While existing resources emphasize technical details of extracting web data, the authors propose a novel methodological framework focused on enhancing its validity. In particular, the framework highlights how addressing validity concerns requires the joint consideration of idiosyncratic technical and legal/ethical questions along the three stages of collecting web data: selecting data sources, designing the data collection, and extracting the data. The authors further review more than 300 articles using web data published in the top five marketing journals and offer a typology of how web data has advanced marketing thought. The article concludes with directions for future research to identify promising web data sources and to embrace novel approaches for using web data to capture and describe evolving marketplace realities.

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“…While Mak et al and Hurwitz and Krumhansl did not find self-reported increases in musical engagement (for UK and US samples), other studies reported higher levels of daily musical engagement or an increased importance of music ( Cabedo-Mas et al , Carlson et al , Ferreri et al , Ribeiro , Janzen et al ). Quantitative reports of decreased audio streaming (e.g., Spotify) accompanied by increased video streaming (e.g., YouTube) of music during lockdown (Sim et al, 2020 ; see also Carlson et al ) point toward a possibly accelerated uptake of multimodal media for music consumption and potentially inaccurate introspections about actual use (Hansen, in press B ).…”

Section: Overview Of Contributionsmentioning

confidence: 99%

Editorial: Social Convergence in Times of Spatial Distancing: The Role of Music During the COVID-19 Pandemic

2022

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Frontiers: Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption

Abstract: How has the COVID-19 pandemic affected the consumption of audio music streaming?

Cited by 42 publications

References 12 publications

Longitudinal changes in home-based arts engagement during and following the first national lockdown due to the COVID-19 pandemic in the UK

Longitudinal changes in home-based arts engagement during and following the first national lockdown due to the COVID-19 pandemic in the UK

Fields of Gold: Scraping Web Data for Marketing Insights

Editorial: Social Convergence in Times of Spatial Distancing: The Role of Music During the COVID-19 Pandemic

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