Frontline Employees as Corporate Social Responsibility (CSR) Ambassadors: A Quasi-Field Experiment

Edinger‐Schons, Laura Marie; Lengler‐Graiff, Lars; Scheidler, Sabrina; Wieseke, Jan

doi:10.1007/s10551-018-3790-9

Cited by 78 publications

(59 citation statements)

References 66 publications

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“…Governmental challenges include lack of coordination, lack of statistical information, lack of regulation, and lack of rewards and incentives. This corroborates with the suggestions of Edinger-Schons et al, (2018). Business challenges include conflicts between businesses and social orientations, and compliments and favouritism.…”

Section: Theoretical Contributionssupporting

confidence: 90%

Enhancing brand value using corporate social responsibility initiatives

Ajina

Nguyen

Japutra

et al. 2020

QMR

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Purpose This study aims to investigate employees’ perceptions of socially responsible financial services brands in Saudi Arabia. The study also identifies the motives and challenges for Islamic banks for higher involvement in social responsibility initiatives to enhance their brand values. Design/methodology/approach An inductive approach was used in this study to identify the motives and challenges related to corporate social responsibility (CSR) activities. The research design uses a qualitative approach where in-depth interviews were carried out among the employees in the financial services sector in Saudi Arabia. Findings Findings provide insights about how CSR initiatives for financial services brands in a developing and Islamic country are perceived. Results show that the focus of CSR activities is on the attribute of CSR, the magnitude of CSR and attitude towards CSR. Results show two main motives to engage in CSR activities, which are instrumental and ethical motives. The main challenges are related to the government, business, charitable organisations and customers and society. Practical implications Implications exist for how CSR is perceived in a new context and in the financial services industry. Understanding the current perception of CSR from a financial service brand perspective helps policymakers to develop appropriate platforms for financial service providers to become more socially involved. Originality/value The major contribution of this study lies in investigating the CSR perception among the key stakeholder (i.e. the employees) from a brand management perspective in the Saudi Arabian financial services sector. Further, this study shows the main motives and challenges, which local financial service brands face to become socially responsible. The categories of attributes, magnitude and attitudes can be used to enhance brand value in one of the economically advanced countries in the Arabic world, Saudi Arabia. In the first category “attribute”, the perception of socially responsible banks are highlighted, while the elements of CSR, including its dimensions, are emphasised in the second category “magnitude”. The third category “attitude” shows two themes, including stakeholders’ issues and business-related issues.

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Section: Theoretical Contributionssupporting

confidence: 90%

Enhancing brand value using corporate social responsibility initiatives

Ajina

Nguyen

Japutra

et al. 2020

QMR

View full text Add to dashboard Cite

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“…While the reliability and validity tests in this study support construct validity, the potential problems of respondent bias and content validity require further studies. Thus, future studies may collect objective CSR data derived from multiple sources of evidence such as CSR reporting, financial reports, and other company records [97][98][99][100]. Similarly, objective data on operational performance may be available from financial reports published by publicly listed companies [101].…”

Section: Discussionmentioning

confidence: 99%

The Role of the Institutional Environment in the Relationship between CSR and Operational Performance: An Empirical Study in Korean Manufacturing Industries

2018

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Few studies have been conducted to explore the role of the institutional environment on the relationship between corporate social responsibility (CSR) and operational performance in Korea's manufacturing industry. Therefore, this study investigates the moderating effects of four institutional uncertainties-law enforcement, regulatory uncertainty, market turbulence and competition intensity-on the relationship between CSR and operational performance. Empirical survey data from 209 Korean manufacturers was collected online and then analyzed through moderated multiple regression analyses. The results show that CSR can significantly affect operational performance, positively moderated by law enforcement and competition intensity, but not by regulatory uncertainty and market turbulence. These results advise that the different institutional environments in which CSR is implemented are particularly important to consider for optimal business operations.

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“…They prescribe that customers' reactions to firms' CSR policies hinge to a substantial degree in the scope to which firms' CSR initiatives expose its "values" or "soul," letting consumers identify with these firms for self-enhancement and self-definition (Baskentli et al, 2019). Edinger-Schons et al (2019) state that customers who feel a sturdy bond to a firm will feel virtuous about supporting the company and consumers/customers' identification with firms is a crucial driver of an arrangement of advocacy behaviors, that is, pro-company behaviors (e.g., positive word-of-mouth, bounciness to negative information about business operations, and brand loyalty).…”

Section: Csr and Customersmentioning

confidence: 99%

Corporate Social Responsibility: Business Responses to Coronavirus (COVID-19) Pandemic

2021

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The global health, economic, and social impacts of the coronavirus (COVID-19) pandemic are growing day by day. Over the past few months, first China, and now the whole world has been grappling with the effects of the COVID-19 pandemic in businesses, employees, customers, communities, and each other. The people worldwide are strongly committed to working together and supporting each other in every way possible during this critical period filled with fear and uncertainty. Grounded on stakeholder theory and corporate social responsibility (CSR) literature, the study attempts to explore business responses to the COVID-19 pandemic to support its vital stakeholders such as employees, customers, communities, and society as a whole through CSR initiatives. The study based on the contemporary phenomenon considered multi-items as data sources such as press releases, newsletters, and letters to shareholders, which were retrieved from the top 25 (the sample) corporations of the 100 Best Corporate Citizens-2019 (the population) in the United States’ respective websites on the internet. The outcomes of this research report that sampled companies show respect to their employees and focus on stewardship relations between corporations and customers and communities during the COVID-19 pandemic. It will have a significant theoretical application and practical implication on business duty to society and future research on CSR as a strong arm to deal with a critical disaster like the COVID-19 pandemic.

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Frontline Employees as Corporate Social Responsibility (CSR) Ambassadors: A Quasi-Field Experiment

Cited by 78 publications

References 66 publications

Enhancing brand value using corporate social responsibility initiatives

Enhancing brand value using corporate social responsibility initiatives

The Role of the Institutional Environment in the Relationship between CSR and Operational Performance: An Empirical Study in Korean Manufacturing Industries

Corporate Social Responsibility: Business Responses to Coronavirus (COVID-19) Pandemic

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