Frugal Innovation and the New Product Development Process

Cadeddu, Stéphanie B.M.; Donovan, Jerome D.; Topple, Cheree; Waal, Gerrit Anton de; Masli, Eryadi K.

doi:10.4324/9780429000980

Cited by 7 publications

(7 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…NPD requires a market survey and an understanding of consumers' needs or wants, the competitive business environment, and the situation of the focused market [67]. Firms adopt the best practices to eliminate communication barriers, as these are the key concerns for managing the process of NPD [68]. The process consists of different phases such as the strategy of new products/services, screening, idea generation, concept testing, NPD business analysis, testing development, a thorough marketing mix and the commercializing of the final product to the public or marketplace [67].…”

Section: New Product Developmentmentioning

confidence: 99%

The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms

et al. 2019

View full text Add to dashboard Cite

This precise study performed a focalized investigation to examine the association of environmental effects, new product development performance, superior customers’ value, and corporate social responsibility (CSR) on sustainable performance. This research study aimed to investigate how social media marketing application moderates the association between corporate social responsibility and sustainable performance of the firms located in Multan Division, Pakistan. This study applied a simple random sampling approach to execute this research, and the authors sent a questionnaire with an invitation letter and informed consent form to 752 respondents. Based on 548 valid responses from the targeted population, the first step was to screen and analyze data through Statistical Package for the Social Sciences (SPSS-V25) and the Smart PLS V-3.2.8. The results indicated that corporate social responsibility presented a positive impact on firms’ sustainable performance. The findings also revealed that social media marketing tools moderated the relationship between CSR and sustainable production of business firms. As a final point, the study only included respondents from Multan Division, therefore, limiting the generalizability of the findings to other Pakistani business firms. The implications of this study may provide further directions for researchers and academicians to consider the larger sample size and the addition of new variables in other regions worldwide. The findings are useful for filling the gap between the relationship of environmental effects, CSR, and social media marketing application to calculate the sustainable performance of business firms.

show abstract

Section: New Product Developmentmentioning

confidence: 99%

The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms

et al. 2019

View full text Add to dashboard Cite

show abstract

“…Therefore, many frugal innovators focus on working on skills, lack of resources and the ability to meet demand, in order to achieve affordable and high quality solutions (Ebolor et al, 2022). As a result, products are obtained whose characteristics are focused on having affordable prices, being durable, easy to use and that their basic functions manage to adapt to the needs of consumers located at the bottom of the pyramid (Cadeddu et al, 2019).…”

Section: Frugal Innovationmentioning

confidence: 99%

Exploring frugal innovation's contribution on the manufacturing companies: An in-depth systematic review

Morelos,

Vargas,

Romero

2024

Serb J Management

View full text Add to dashboard Cite

In this paper, a systematic review of the literature was carried out in order to identify the contributions of frugal innovation in the manufacturing sector. The above, with the objective of knowing these innovations, highlighting the relevance and its contribution to this sector within the global emerging markets. The PRISMA method was used to perform meta-analysis of the theoretical, scientific and practical contributions of goods and services resulting from the frugal philosophy in the emerging manufacturing sector. To achieve the objectives of this research, three indexed databases of high scientific quality and visibility were considered: Scopus, Ebscohost and Science Direct in the period 2010-2020, with a search equation defined by keywords and exclusion and inclusion criteria, in which a first search of 15079 articles was obtained. As a result of the final filtering process, 52 documents were obtained that allowed the identification of these innovations, their classification, description, frugal, social and economic contribution in the benefited communities. This paper provides relevant findings related to the contribution of future perspectives of similar studies and empirical evidence of frugal operational processes (products) that drive the competitiveness of manufacturing firms.

show abstract

“…Therefore, many frugal innovators focus on working on skills, lack of resources and the ability to meet demand, in order to achieve affordable and high quality solutions (Bhatti, 2012). As a result, products are obtained whose characteristics are focused on having affordable prices, being durable, easy to use and that their basic functions manage to adapt to the needs of consumers located at the bottom of the pyramid (Cadeddu et al, 2019).…”

Section: Frugal Innovationmentioning

confidence: 99%

Relevancia de la innovación frugal en la transformación del sector manufacturero de las economías emergentes

Morelos Gómez,

Vargas Franco,

Romero Sánchez

2023

Revista GPT

View full text Add to dashboard Cite

In this paper, a systematic literature review was conducted to identify the contributions of frugal innovation in the manufacturing sector of emerging economies. This study aims to understand the contribution of frugal innovation, highlighting the relevance and its contribution to this sector within global emerging markets. To approach this research, three indexed databases of high quality and scientific visibility were considered: Scopus, Ebscohost and Science Direct, with a search equation defined by the keywords: "frugal innovation", "frugal", "emerging economies" and "frugal manufacturing" and the exclusion and inclusion criteria, which allowed to select in a first search 15079 articles. As a final result of the filtering process of those documents identified as repetitive, not relevant to the research topic, 52 documents were obtained, which facilitated the identification of the most outstanding frugal innovations, their classification, description, frugal, social and economic contribution in emerging communities. The selected documents show that the subsector with the greatest contribution of goods and services derived from the application of frugal innovation corresponds to the energy sector, with 37,5%, followed by the industrial sector, with 20%. The research provides a theoretical reference in which the importance of frugality is highlighted, offering a positive perspective for emerging regions facing shortages in access to fundamental services such as electricity, drinking water and essential goods necessary for a dignified life.

show abstract

Frugal Innovation and the New Product Development Process

Cited by 7 publications

References 0 publications

The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms

The Effects of Corporate Social Responsibility Practices and Environmental Factors through a Moderating Role of Social Media Marketing on Sustainable Performance of Business Firms

Exploring frugal innovation's contribution on the manufacturing companies: An in-depth systematic review

Relevancia de la innovación frugal en la transformación del sector manufacturero de las economías emergentes

Contact Info

Product

Resources

About