Fuel for collective action: A SWOT analysis to identify social barriers and drivers for a local woody biomass supply chain in an Italian alpine valley

Pagot, Giacomo; Andrighetto, Nicola

doi:10.1016/j.heliyon.2024.e38170

Heliyon

2024

DOI: 10.1016/j.heliyon.2024.e38170

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Fuel for collective action: A SWOT analysis to identify social barriers and drivers for a local woody biomass supply chain in an Italian alpine valley

Giacomo Pagot,

Nicola Andrighetto

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2024

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Precision marketing strategy for e-commerce customer segments based on SWOT matrix model

Du,

Zhou

2024

Applied Mathematics and Nonlinear Sciences

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The continuous development of e-commerce puts forward higher requirements for the marketing strategy of each enterprise. The study applies the SWOT matrix model to e-commerce precision marketing and builds a big data platform to help e-commerce marketing strategies become more precise and efficient. An example analysis of Company S is conducted to explore the problems of the company’s products in product selection, pricing, marketing channels and promotion, and a targeted optimisation plan is proposed using the SWOT method. The marketing effect of the e-commerce precision marketing optimisation plan is analysed.The original product selection idea of Company S is limited to e-commerce pop-ups.The percentage of sales of high-margin products is much higher than that of low-margin products in the total sales of 2023.The original traffic ports of Company S are only on-site advertisements and natural traffic. After the optimisation of marketing strategy, off-site traffic was added to the traffic port of Company S, and the proportion of off-site traffic in the total traffic reached 57.38%, and the off-site traffic casting of Company S produced good results.The sales of Company S in the first half of 2024 (1994544) were much higher than the sales in the first half of 2023 (1479904.84).

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Precision marketing strategy for e-commerce customer segments based on SWOT matrix model

Du,

Zhou

2024

Applied Mathematics and Nonlinear Sciences

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show abstract

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Fuel for collective action: A SWOT analysis to identify social barriers and drivers for a local woody biomass supply chain in an Italian alpine valley

Cited by 1 publication

References 95 publications

Precision marketing strategy for e-commerce customer segments based on SWOT matrix model

Precision marketing strategy for e-commerce customer segments based on SWOT matrix model

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