“…In the last 10 years, purely numerical procedures have been used to solve the complete problem of fluid flow and heat transfer of non-Newtonian fluids in concentric and eccentric annular geometries with and without centre-body rotation Escudier, Oliveira, Pinho, & Smith, 2002;Fang, Manglik, & Jog, 1999;Kaneda, Yu, Ozoe, & Churchill, 2003;Manglik & Fang, 2002;Nouar, Benaouda-Zouaoui, & Desaubry, 2000;Soares, Naccache, & Mendes, 2003;Viana, Nascimento, Quaresma, & Macêdo, 2001), which is very interesting from a theoretical point of view, but not easily applicable. On the other hand, few studies report experimental pressure loss and friction factors-Reynolds number data (Escudier, Gouldson, & Jones, 1995;Ilicali & Engez, 1996;Tuoc & Mcgiven, 1994;Vaughn, 1963;Vaughn & Bergman, 1966).…”