The present study compared the effects of reinforcement or punishment versus no additional consequences for instruction following on instructional control and subsequent rule-governed insensitivity. In two experiments, adult participants were presented with repeated choices between a short progressive-time schedule and either a fixed time-schedule or a longer progressive-time schedule. In Experiment 1, three groups were given an initially accurate instruction relative to the direct contingency. A control group experienced no additional consequences for compliance with instructions, whereas compliance resulted in additional points for a second group, and noncompliance led to the subtraction of points for a third group. In a subsequent phase, instructions became inaccurate and there were no additional consequences for compliance or noncompliance for any group. Consistent with previous results, rulegoverned insensitivity was observed in all participants. Experiment 2 employed the same procedure, except instructions were inaccurate throughout all sessions, and compliance in the subsequent phase resulted in diminishing points per session. Reinforcement for following instructions increased instructional control and subsequent rule-governed insensitivity. This increase was maintained even after the termination of additional consequences, a result that supports theoretical suggestions that a history of reinforcement for complying with instructions and rules is an important factor in rule-governed insensitivity.