Functional foods: health claim-food product compatibility and the impact of health claim framing on consumer evaluation

Kleef, Ellen van; Trijp, J.C.M. van; Luning, Pieternel A.

doi:10.1016/j.appet.2005.01.009

Cited by 327 publications

(291 citation statements)

References 27 publications

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“…In general, the mere presence of a health claim has been found to increase the perceived healthiness of the product (5,14,25) , whereas the study by Lähteenmäki et al (16) reported opposite findings. However, some evidence illustrates that reduction of disease risk claims have a stronger influence on perceived healthiness than general claims (13,19) . Saba et al (19) compared products carrying health claims with the same products without claims (control products), and the presence of a reduction of disease risk claim had a positive influence on the perceived healthiness of that product.…”

Section: Health Claim Formatmentioning

confidence: 99%

“…Saba et al (19) compared products carrying health claims with the same products without claims (control products), and the presence of a reduction of disease risk claim had a positive influence on the perceived healthiness of that product. In another study by van Kleef et al (13) , participants rated health claims relating to disease (heart disease, cancer and osteoporosis) as more attractive than claims related to mental health (stress) and appearance (youthfulness and skin protection). This pattern has been explained by the extent to which those health claims are personally relevant.…”

Section: Health Claim Formatmentioning

confidence: 99%

“…Ca and osteoporosis (compared to e.g. K and hypertension), acceptance of the health claim is stronger, and the format of the health claim has no bearing on how strongly consumers believe in the promoted benefit (13) . Also here, cross-national differences exist.…”

Section: Functional Ingredient and Benefit Claimedmentioning

confidence: 99%

“…This pattern has been explained by the extent to which those health claims are personally relevant. For instance, a family history of cancer may lead to more positive attitudes towards health claims relating to this disease (13) . Nevertheless, other studies have yielded contradictory results (22,26,27) .…”

Section: Health Claim Formatmentioning

confidence: 99%

“…yoghurt or bread (11,(13)(14)(15)(16) . Dutch (13) consumers reported health claims to be most attractive on yoghurt and brown bread and least attractive on meat replacer and chewing gum. Whereas people thus view certain foods as more suitable than others to carry health claims (14) no consistency exists as to the most appropriate product categories.…”

Section: Food/drink Categorymentioning

confidence: 99%

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European consumers and health claims: attitudes, understanding and purchasing behaviour

et al. 2012

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Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product–claim combinations, with ambiguous findings apart from consumers’ self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers’ understanding of health claims are based on subjective understanding, this remains an area for more investigation.

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Section: Health Claim Formatmentioning

confidence: 99%

Section: Health Claim Formatmentioning

confidence: 99%

Section: Functional Ingredient and Benefit Claimedmentioning

confidence: 99%

Section: Health Claim Formatmentioning

confidence: 99%

Section: Food/drink Categorymentioning

confidence: 99%

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European consumers and health claims: attitudes, understanding and purchasing behaviour

et al. 2012

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Regulatory Issues and Functional Health Claims for Bioactive Compounds

Roupas

Williams

Margetts

2009

Bioactive Components in Milk and Dairy Products

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Dairy foods and ingredients have a natural advantage over new/novel foods, from a regulatory viewpoint, because they are generally considered as "traditional" foods, that is, there is a long history of human consumption. However, the regulatory landscape on adding bioactive ingredients, whether from dairy streams or from non-dairy sources, into dairy foods is rapidly evolving, and the dairy industry will need to be aware of potential regulatory challenges, within the countries they wish to market their products.

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Do Health Claims and Prior Awareness Influence Consumers' Preferences for Unhealthy Foods? The Case of Functional Children's Snacks

Krystallis

Chrysochou

2011

Agribusiness

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Functional foods: health claim-food product compatibility and the impact of health claim framing on consumer evaluation

Cited by 327 publications

References 27 publications

European consumers and health claims: attitudes, understanding and purchasing behaviour

European consumers and health claims: attitudes, understanding and purchasing behaviour

Regulatory Issues and Functional Health Claims for Bioactive Compounds

Do Health Claims and Prior Awareness Influence Consumers' Preferences for Unhealthy Foods? The Case of Functional Children's Snacks

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