at an optimum concentration of dopant. Based on the experimental results obtained, it is proposed that the existence of dopant with half filled electronic configuration in TiO 2 matrix which is known to enhance the photocatalytic activity is not universal! Rather it is a complex function of several physicochemical-electronic properties of doped titania. Enhanced photocatalytic activity of Mn 2+ (0.06 at.%)-TiO 2 was attributed to the combined factors of high positive reduction potential of Mn 2+ /Mn 3+ pairs, synergistic effects in the mixed polymorphs of anatase and rutile, smaller crystallite size with high intimate contact between two phases and favorable surface structure of the photocatalyst. Despite the intense research devoted to transition metal ion doped TiO 2 , it is rather difficult to make unifying conclusion which is highlighted in this study.